Branding/
Marketing 101
Marketing 101
A recognizable identity that helps you stand out from others
What is a brand?
The university headline font
What is League Gothic?
An organization ran by students that CSAC collaborates with to increase student involvement
What is a RSO?
A picture or video that is temporary and disappears after 24 hours
What is a story?
Uniformity and implementation of brand elements across all communication channels and interactions
What is brand consistency?
These colors fit within the CSAC brand but are outside of the university's tertiary palette
What is cream and white?
The information that should always be included in CSAC visual communication (ads/event flyers) to help people find us online
What is social media and CSAC website?
uh_csac
What is our instagram/facebook handle?
Logos, fonts, color palettes, and the message that represents your brand
What are brand elements?
The element that should always be incorporated in CSAC designs and visual communication (tshirts, giveaways, flyers)
What is CSAC Logo?
Spreading information verbally person to person
What is word of mouth marketing?
A instagram post with up to 10 pictures or videos that can be viewed by swiping left, gen-z refers to this as a “dump
What is a carousel?
Promoting and communicating our services to the UH community
What is marketing?
Chocolate, Forest, Ocher, Black
What are the CSAC Branding colors?
Collaborations, Marketing, Programming and Word of Mouth
What are ways to bring awareness to CSAC?
The number of posts we aim to reach each week on social media
What is the weekly post goal?
Branding is the why, marketing is the how
What is the difference between Marketing and Branding?
This guide is used to reference university branding guidelines.
What is the UH Quick Reference Style Guide?
Essential Needs, Mental Health and Wellness, Safety and Advocacy, Community and Connection, Academics, Career and Skill-Building Resources
What are services we promote to support students?
A calendar used to keep track and plan when content is produced and deadlines to post
What is a functioning content calendar?