What audience is this advertisement targeting?

Kids
An appeal to common sense
Which type of evidence is used in the example?
Isaiah: "Jayven make sure, you run during practice today. I don't like like getting yelled at, and Coach Z always yells at us when we walk during practice. Therefore, we need to run full-speed during practice."
Logical Evidence
True or False?
You can use Wikipedia as a source in a research paper.
False
Which fallacy is represented in the following example?
Lebron James: We must do a better job, as a community, of coming together to make this city better.
Random fan on Twitter: Whatever! You can't even make a free throw!
Ad hominem
What does rhetoric mean?
What does analysis mean?
Rhetoric - the art of effective or persuasive speaking or writing
Analysis - detailed examination of the elements or structure of something
*Teacher discretion based on student accuracy*
An appeal to emotion
Pathos
"Hey, we really should be reading our independent choice novels. According to a study done by Texas Tech University, students, who read at least 30 minutes a day, tend to score at least 15% higher than their peers on the SAT."
Empirical Evidence
What does the "com" in ".com" stand for?
Do ".coms" tend to be reliable sources?
Commercial
No
Which fallacy is represented in the following example?
"I almost got hit by that Ferrari!"
"People that drive sports cars are so aggressive! I almost got hit by one before!"
Hasty Generalization
What does STAMP stand for?
Speaker, Tone, Audience, Main Idea Purpose
An appeal to credibility
Ethos
"It's a good idea to look both ways before crossing the street. The other day, I was walking from Stripes to the school, and a car almost hit me when I was crossing the street because I didn't look both ways."
Define credibility and bias.
Credibility - the quality of being trusted and believed in.
Bias - prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
Which fallacy is represented in the following example?
"You are too young to have a boyfriend! You go on one date, and the next thing you know, you will be married! Fourteen is too young!"
Slippery Slope
List 3 tone words that describe the tone of the image. (The text in the image reads, "One child is holding something that's been banned in America to protect them. Guess which one.") ((The book being held is Little Red Riding Hood

Teacher discretion
The following is an example of which persuasive appeal?
"I have served in the military for over 20 years. Based on my professional experiences, I can assure you that more money needs to be spent on protective armor for soldiers and military vehicles."
Ethos
Match the type of evidence (Logical - Empirical - Anecdotal) with what it uses to support a claim.
A. Uses a story
B. Uses common sense
C. Uses numbers, statistics, data
Logical - Uses common sense
Empirical - Uses numbers, statistics, data
Anecdotal - Uses a story
5-10 years
Which fallacy is represented in the following example?
"Mom, will you pleeeease buy me a car? I have to have one! All of my friends' parents bought cars for them!
Ad populum (bandwagon)
Identify the speaker in the advertisement
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Nike
Rank the persuasive appeals in the order that you believe they are most effective and defend your rankings.
Points will be awarded at teacher's discretion.
Teacher discretion.
Which persuasive appeal (ethos, pathos, logos) does each type of evidence (logical - empirical - anecdotal) naturally lend itself to?
Logical - Logos
Empirical - Ethos
Anecdotal - Pathos
What does this URL tell you about the source?
http://vos.ucsb.edu
Is it reliable?
Yes, it should be because is associated with an educational institution.
Which fallacy does the gif represent?

False Dilemma