CSLJ Concepts
A technique for logical communication
What is storyboarding?
4 team styles
What is expressive, driver, analytical, amiable?
MECE
What is mutually exclusive and collectively exhaustive?
The IQVIA problem-solving model (hint: the clue is in the name ;))
What is the 7-step-problem-solving-model?
Interesting evidence which is out of project scope
What is a Lobster?
C&E
What is cause and effect?
The IQVIA project process
What is the engagement lifecycle?
Telling the client what action to take
What is a recommendation?
FFC
So-what
What is a clients favourite question?
3 components of storyboarding
What is vertical logic, horizontal logic and full sentence headline?
GEMO