Environmental Initiatives
Leadership and Values
Chapter 3
History
Stakeholders
100

This initiative commits Patagonia to donating 1% of sales to environmental causes.

What is 1% for the Planet?

100

In addition to guiding Patagonia employees, the company also supports what?

What is Ethical Conduct

100

This concept describes a business’s obligation to maximize positive impacts and minimize negative impacts on society.

What is corporate social responsibility (CSR)?

100

This environmental concern pushed Patagonia to rethink its use of conventional cotton in the 1990s.

What is environmental damage caused by conventional cotton farming?

100

Patagonia views environmental organizations as this type of what?

What are stakeholders?

200

This program allows customers to buy, sell, or trade used Patagonia gear.

What is Worn Wear?

200

This Patagonia founder believed that business should be a tool for environmental protection rather than profit maximization.

Who is Yvon Chouinard?

200

This responsibility requires firms to obey laws and regulations while conducting business.

What is legal responsibility?

200

Patagonia became an early adopter of this environmentally friendly fabric despite higher costs.

What is organic cotton?

200

Patagonia’s long-term approach shows that strong stakeholder relationships can lead to this business advantage.

What is long-term competitive advantage

300

This system ensures sustainable processing and manufacturing standards.  

What is the Bluesign system?

300

Patagonia’s executives believe strong values help build this intangible business asset with customers and stakeholders.

What is trust

300

This theory argues that businesses should consider the interests of all affected groups, not just shareholders.

What is stakeholder theory?

300

Patagonia’s historical growth shows that ethical practices can coexist with this business outcome.

What is profitability

300

These stakeholders benefit from Patagonia’s investments in sustainability and ethical supply chains.

Who are communities and society at large?

400

This alliance of outdoor companies supports conservation and public lands.

What is the Conservation Alliance?

400

This leadership decision showed Patagonia’s willingness to challenge conventional business norms for ethical reasons.

What is prioritizing ethics over short-term profits

400

This approach to CSR emphasizes balancing economic success with social equity and environmental protection.

What is the triple bottom line?

400

This year marks Patagonia’s founding as a company rooted in climbing and outdoor culture.

What is 1973?

400

These stakeholders influence Patagonia’s decisions about sourcing and labor practices.

Who are suppliers?

500
Patagonia's goal to use 100% recycled or renewable materials by this year.

What is 2025

500

Patagonia’s leadership encourages employees to participate in environmental activism as part of this core value.

What is environmental activism

500

Going beyond legal requirements to do what is fair and just reflects this type of responsibility.

What is ethical responsibility?

500

Patagonia’s past decisions demonstrate that ethical responsibility can be integrated into this core business function.

What is core business strategy

500

These people are encouraged to engage in activism, making them this type of internal stakeholder.

Who are employees?

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