Founding and Early History
In which year was Canadian Tire founded?
1922.
Which brand owned by Canadian Tire offers a wide range of power tools and hand tools, known for its durability and affordability?
Mastercraft
Who were the founders of Canadian Tire?
John William Billes and Alfred Jackson Billes.
Name the brand owned by Canadian Tire that specializes in home cleaning products.
Frank
What is a Unique Selling Proposition (USP)?
A USP is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or the first-ever product of its kind.
What was the original name of Canadian Tire when it was first established?
Hamilton Tire and Garage Ltd.
Which brand provides automotive batteries exclusively through Canadian Tire stores?
MotoMaster Eliminator.
What is the primary goal of market segmentation?
To divide a broad target market into subsets of consumers who have common needs and priorities, and then design and implement strategies to target them.
In which Canadian city was the first Canadian Tire store opened?
Toronto, Ontario.
What is the name of the camping gear brand owned by Canadian Tire?
Woods
List the stages in the marketing funnel
Awareness, Consideration, Conversion, Action (Purchase)
In what year did Canadian Tire introduce the CANVAS home decor brand?
2014