Any form of communication used to inform, persuade, remind, and/or educate people regarding the benefits offered
What is promotion?
100
Traits or characteristics upon which people differ.
What are dimensions of diversity?
100
Provides a graphical representation of resources and activities necessary to achieve desired outputs, which are necessary for achieving desired outcomes.
What is a logic model?
200
Free, non-personal form of promotion
What is publicity?
200
Traits or characteristics of people that (generally speaking) cannot be changed, are usually noticed by others on first glance, and for which people usually have the strongest reactions?
What are primary or core dimensions of diversity?
200
These are the services, programs, and products delivered to achieve outcomes and are a direct result of activities
What are outputs
300
Free, personal type of promotion
What is personal sell?
300
Assumptions based on dimensions of diversity
What are stereotypes?
300
When developing a logic model you should always begin with these
What are desired long-term outcomes?
300
For promotional tools to work effectively, the promotional techniques used must be a good fit for both of these elements?
What are the program and the potential constituent group (or target market).
400
Customers buy _________, not _________.
What are benefits, not programs?
400
The ability to interact effectively with people of different cultures
What is cultural competency?
400
Desired changes in individuals involved in programs
What are outcomes?
400
"1 day long festival with 30 vendors, 3 musical acts, and 2 dance acts" and "500 adults attend festival" would both appear under which header in logical model?
What are outputs?
500
Stage of program life cycle when promotion is used to persuade and remind clients of availability of programs and services.
What are the middle stages?
500
When present in the lives of youth, these make young people less likely to become involved in risky behaviors
What are developmental assets?
500
These types of outcomes focuses on changes in knowledge, skills, or attitudes
What are short-term outcomes
500
In a logic model, these types of outcomes focus on changes in conditions