Definitions
TV set connected to the internet through a built in capability or another device that enables a standard TV to become a connected TV.
What is CTV?
28.9%
What is the increase of cord-cutters since 2020?
Pinpoint which households you want the ad shown through zip and postal codes.
What is geographic targeting?
Walled garden with proprietary data & formats.
Who is DV360?
Includes ESPN, Hulu & FX.
What is Disney Inventory?
Service used for the delivery of film and TV content via the internet without requiring users to subscribe to a traditional cable/satellite service.
What is OTT (over the top)?
5 Million
What is the number of subscribers traditional TV lost in 2021?
Indicate ideal number of times your ad is shown to selected households
What is frequency?
Self-service CTV platform, and proposes to make CTV
work like search and social, and work with DR
advertisers
Who is MNTN?
Includes Bravo, E and the Golf Channel.
What is NBCUniversal?
Traditional broadcast TV with access to content via satellite, cable, or over the air.
What is Linear TV?
78%
What is the % of US households reachable by programatic connected TV?
Ability to choose where in the CTV ecosystem you'd like your ads to be served.
What is network targeting?
The market leader of DSPs for CTV with an agency focus & omnichannel capabilities.
Who is the trade desk?
Collect audiences that have completed watching your CTV ad then use the same residential IP address to show them display or native ads on other devices.
What is CTV retargeting?
Media distribution system that allows users to access videos without a traditional video playback device.
What is video on demand (VOD)?
$13.41 Billion
What is the projected US CTV ad spend?
Wednesday at Noon.
What is Time & Day targeting?
Leading CTV platform with proprietary data & inventory including a strong ad tech platform due to its acquisition of Dataxu.
Who is Roku?
Metrics used to measure CTV performance. (Hint there are 5)
What are impressions delivered, CPCV, VCR, unique device breakdown & view-through conversions?
The ability to show different ads to different households while they are watching the same piece of content
What is Addressable TV?
72 million
What is the number of households addressable TV reaches?
Tablets & Mobile Phones.
What is device targeting?
Performance measurement metrics for addressable TV (hint there are 4)
Impressions, Reach, Incremental Reach and Video Completion Rate.