CTV Deals That Scale
The two best DSPs to run CTV deals for scale.
What is DV360 and the Trade Desk?
The global invalid traffic (IVT) rate for open programmatic ads on CTV devices in Q1'23.
What is 21%?
This network prioritizes programmatic inventory over direct IO business.
What is AMC Networks?
The acronym SSAI stands for this.
What is Server-Side Ad Insertion?
OpenX is the only platform that ranked in the Top 3 across these apps in Q1'23.
What is Roku, FireTV, and Samsung?
The person who will give an exception to deal pricing guidance.
Who is Mike Chowla, SVP, Product?
The vertical showing the most interest and growth in CTV.
What is CPG?
Available on 97% of big screens and 80% through Connected TV.
What is Fox's content?
The two ways to transact with AMC Networks
What is PMP and PG?
The number of CTV deals in 2023.
What is 199?
Every deal should have this sent out with the Deal ID.
What is bid guidance?
% of large media spenders that consider CTV a "Must-Buy" and necessary for a media plan.
What is 76%?
Comcast acquired this platform in February 2020.
What is Xumo?
Samba TV's Core Tech
What is Automatic Content Recognition (ACR)?
The amount of OpenX CTV Partners in North America.
What is 62?
The population of Maine.
What is 1.3MM?
The top reason for those increasing CTV spend.
This platform has 3.7MM+ monthly active viewers.
What is Fubo?
Pixalate's analytics platform measures over _ billion monthly global advertising transactions, giving them comprehensive insights into the CTV space.
What is 50?
% the Buyer Dev CTV spend is up from 2022 to 2023.
What is 12%?
How to exclude CTV news apps.
What is the "news" category in the UI?
CTV's growth is _% faster than other digital video.
What is 61?
We can potentially prioritize these over direct IO and PG deals to provide additional value to advertisers.
What is high-priority PMPs with Fox?
The number of regional sports networks that Fubo has.
What is 35+?
The only category where we can expect to obtain meaningful scale by targeting groups of apps.
What is News?