Basics
This theory suggests that prolonged exposure to social media content can shape individuals' perceptions of reality.
Cultivation Theory
Can cultivation theory explain how media affects political views?
Yes, it can explain how exposure to political media influences people's political attitudes and beliefs.
In what ways do social media platforms influence users' attitudes and beliefs?
They influence attitudes and beliefs by presenting specific content that shapes users' perceptions.
Does watching all seasons of Grey's Anatomy make you any sort of doctor?
No
A set of beliefs that reflect a generalized fear and distrust.
Mean world syndrome
Who came up with cultivation theory?
George Gerbner
Why has cultivation theory been used to study the impact of violence on TV?
To understand how exposure to TV violence affects people's perceptions of crime and safety.
How do algorithms on social media platforms affect users' perceptions?
Algorithms shape content according to individual preferences, potentially reinforcing existing beliefs and biases.
List 3 TV shows that portray unrealistic high school lives.
Pretty Little Liars, One Tree Hill, 90210, Gossip Girl, etc.
If a concept is frequently primed through encounters with related media content, then it is thought to be:
Chronically accessible
How does media influence viewers, according to cultivation theory?
Shapes their beliefs and attitudes over time.
What are some practical implications of cultivation theory for media producers?
Representation, content selection, responsibility, offering different views, etc.
How does cultivation theory apply to social media's impact on perceptions?
It suggests that prolonged exposure to social media content shapes individuals' views of reality.
List 3 unrealistic things that TV shows typically portray.
Physical appearances, perfect relationships, instant solutions, high school stereotypes, over-the-top drama, etc.
Content analysis of TV programming
Message system analysis
How does cultivation theory differentiate between heavy and light media viewers?
Heavy viewers are those who spend more time consuming media, resulting in a more distorted reality, while light viewers spend less time doing so, creating a more realistic reality for themselves.
How does cultivation theory help analyze gender stereotypes in the media?
It helps understand how media portrayals of gender influence people's beliefs and attitudes about gender roles.
What are some differences between traditional media and social media in terms of cultivation effects?
Social media offers more personalized content and interactive features compared to traditional media.
What city in Minnesota has the largest crime rate?
Bemidji
Pertains to the notion that individuals form beliefs about phenomena and issues based on instances that they experience directly or witness indirectly, possibly through media depictions.
Exemplification