Research Methods
This method is designed to gain an in-depth, contextualized understanding of human behavior.
Qualitative
This is a one-on-one conversation using a set of questions.
Interview
This method goes to "wherever people are", to research their way of being/living.
Fieldwork
This approach seeks to understand another person’s beliefs and behaviors from the perspective of their own culture (no judgement).
Cultural Relativism
Collects responses using a set of questions from sample of individuals.
Surveys
Researchers immerses themselves in the day-to-day activities of the participants or location
Participant Observation
This method integrates qualitative and quantitative evidence for comprehensive analysis.
Mixed-Method
The in depth study of everyday practices and lives of people; a detailed description of a culture.
Ethnography
Research method using your own lived experience to explore cultural phenomena.
Autoethnography
Documenting science without personal opinion or judgement.
Objectivity
This displays interaction between people and place.
Social Map
Describes the behaviors and beliefs from the perspective of the studied culture ( insider)
Emic
The researcher creates a hypothesis and then designs a study to prove or disprove it.
Deductive
This is a discussion among a group of selected individuals about a particular topic.
Focus Group
The method gathering as much information on "dying or disappearing cultures".
Salvage Ethnography