Artefacts
Espoused Values
Underlying Assumptions
Cultural Dimensions
Chance
100
This globally recognized logo represents McDonalds everywhere
What is the Golden Arches?
100
The McDonalds institution where aspiring managers get their training
What is The Hamburger University?
100
The deepest level of a corporate culture, according to Schein. At McDonalds values like clean and smooth processes, undiscriminating workforce, environmental respect, fun and service characterized the company's shared collected identity.
What are Underlying Assuptions?
100
America is an example of a culture, where you tend to work for your own benefit, rather than for that of others
What is Individualism?
100
McDonalds’ biggest competitor is also serving hamburgers worldwide
What is Burger King?
200
“I’m lovin’ it!”
What is the slogan?
200
As a Lizarrán employee you treat these people as family members
Who are (your) colleagues?
200
The American assumption that makes it a natural possibility for everyone to work at McDonalds and get promoted, without judgement to ethnicity or gender
What is equality?
200
People of the Spanish culture like to share their food with family and friends, which indicates that they have a high emphasis on this cultural dimension
What is collectivism?
200
A symbol of a culture can be a specific kind of food. For America the hamburger is a direct associasion with the culture. This Lizarrán serves the Spanish culture on a plate with this signature dish
What is Tapas
300
The kids love him, and he has a foundation helping sick children and their families
Who is Ronald McDonald?
300
A so-called “no-show” at McDonalds has this final consequence
What is (being) fired?
300
This full social security and medical coverage is offered to every McDonald employee in the United States, and is an example of the American equality assumption, manifested in a corporate culture.
What is Mc$afe?
300
The cultural dimension indicating the relationship between superior and subordinate. In McDonalds, as an example of American organizations, hierarchy is established for convenience, superiors are always accessible and managers rely on individual employees and teams for their expertise.
What is power distance?
300
The German sociologist who shaped the theory of cultural dimensions
Who is (Geert) Hofstede?
400
A true McDonalds icon, which connotes the child-friendly and happy dinner experience
What is The Happy Meal?
400
An award is presented each year to the top 1% of the McDonalds managers, named after the founder of McDonalds
What is The Ray Kroc Award?
400
In McDonalds there is a great belief in the entrepreneurial spirit, which reflects in this kind of “licenced-partnership” restaurant operations model.
What is franchise?
400
Americans tend to “live to work” and freely talk about personal achievements, jobs and promotions. America scores high on this dimension, which opposed to more female values indicates the society is driven by competition, achievement and success, with success being defined by the “winner” or “best-in-the-field.”
What is masculinity?
400
The charismatic leader who founded McDonalds in 1955
Who is Ray Kroc?
500
Specific pieces of clothing worn by employees both at McDonalds and Lizarrán
What are uniforms?
500
The 4 points of vision, Ray Kroc originally founded McDonalds upon
What is Quality, Service, Cleanliness and Value?
500
The deeply rooted, morals and values of a company that transpires into the daily activities and actions of a company
What are business ethics?
500
This dimension, dealing with how a culture adapt to new situations, indicates that Americans tend to be more tolerant of ideas or opinions from anyone and allow the freedom of expression. Consequently, there is a larger degree of acceptance for new ideas, innovative products and a willingness to try something new or different, like the Egg McMuffin, whether it pertains to technology, business practices, or foodstuffs.
What is uncertainty avoidance?
500
The number of countries McDonald is present in
What is 119?
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