The Framework
Motivation and Emotion form part of this component of the Cross-Cultural Consumer Behaviour Framework
What is the Processes “How” component?
The recognised number of factors that influence Consumer Behavior.
What are four (4) factors?
This is the second step in the consumer purchase decision-making process.
What is Information Search
This process involves the selection, purchase and use of products and services
What is consumer behavior
Motivation, Ability, and Opportunity Exposure, Memory Forming, and Changing Attitudes are part of this domain.
What is The Psychological Core
The recognised number of components in the Cross-Cultural Consumer Behaviour Framework
What are five (5) components?
The purchasing preferences of the elite class would be affected by this factor.
What is the Cultural factor?
The consumer purchase decision process is broken into this number of steps.
What are five (5) steps
Over time, consumer behaviour can best be described as fixed, changeable, unreliable or repetitive
What is changeable
External processes and influences on consumer behaviour describe which domain?
What is Consumer Culture
If someone prefers Coca Cola to other brands of soda, it can be said that they belong to this component of the Cross-Cultural Consumer Behaviour Framework.
What is the Consumer Behaviour Domain?
In East Asia, A husband or wife’s household purchasing decisions are influenced by this factor.
What is the Social factor?
As I am deciding to purchase a new vehicle, I am reading professional reviews about the Mazda2, Suzuki Swift, and Toyota Passo.
What is Evaluation of Alternatives
Marketers use consumer behavior to increase what for a brand?
What is competitive advantage
Problem Recognition, Search for Information, Judgments & Decisions, and Post-Decision Evaluations are part of this process.
What is the Process of making decisions
Without this component, there will be little to no consumption.
What is Income ?
It is highly unlikely that an 80-year-old person will purchase a motorcycle because of this factor.
What is the Personal factor?
The company puts ups up 15% discount on a phone you are looking to purchase. Which stage will this impact the most?
What is Purchase Decision
Consumer behaviors are measurable and observable by whom?
what is others
Government policies and decisions, Ethics and personal social responsibility impact which domain.
What is Consumer Behaviour Outcomes and Issues
David describes himself as a outgoing individual who loves meeting people who share his passions: recycling, gardening, camping and hiking. Which component of the Cross-Cultural Consumer Behaviour Framework is this?
What is the Attributes “Who” component?
Due to this factor, Kevin bought a pair of Nikes because he liked an ad he saw on television.
What is the Psychological factor?
If marketers can determine when their target demographic develops these needs or wants, it would be an ideal time to advertise to them.
What is during step 1 Problem Recognition
Consumer behavior is useful to developing this strategic document.
What is a marketing plan
People’s values have an indirect and direct effect on this.
What is Product Ownership