Is it true or just good PR?
CUP Lore
In Recent News...
Failed Rebrands
Guess the Logo
100
This movie's behind-the-scenes romance between the director and the pop star lead of the 2022 thriller sparked controversy when the lead spat on a costar at an awards show fueling tensions within the cast.
What is "Don't Worry Darling"?
100
This is what we call our weekly roundup of pop culture news.
What are "CUPdates"?
100
This sibling of Spotify's #1 Global Artist just announced their winter tour.
Who is "FINNEAS"? 
100
This social media platform, known for its short-form text updates, underwent a significant rebranding and organizational change in 2023 under new leadership.
What is "Twitter/X"?
100
LOGO 1
What is "Spotify"?
200
This high-profile feud between two pop stars in the 2010s began after one artist felt slighted by the other's comments about their music. However, they recently worked it out on the remix.
What is Lorde and Charli XCX beef?
200
During last year's Springfest, this showcase guest gave out $800 from their wallet to students in the audience.
Who is "Rob Gronkowski"?
200
Following backlash over their UK tour ticket prices, the iconic British rock band announced they would not be using Ticketmaster's dynamic pricing for their upcoming North American shows.
Who is "Oasis"?
200
This popular juice brand's 2009 rebranding attempt, which got rid of its iconic image of an orange from its packaging, was widely criticized by consumers and led to a significant drop in sales.
What is 'Tropicana"? 
200
LOGO 2
What is "Ticketmaster"?
300
This British rapper was involved in a public love triangle with a TikToker and an American rapper, both of whom accused him of ghosting them. Was this real or just promotion for their new single?
Who are "Central Cee, Madeline Argy, and Ice Spice"?
300
The lineup for this event was Peach Tree Rascals, Remi Wolf, and Quinn XCII.
What is "Springfest 2021"?
300
This major online video sharing platform blocked music videos from several popular artists, including Adele, Kendrick Lamar, Nirvana, Bob Dylan, Green Day, Mariah Carey in the US due to a licensing dispute between the platform and SESAC.
What is "YouTube"?
300
This popular food manufacturer adopted a new corporate logo in 2009, a messy mix of several visual entities that spoke very little to each other, which was poorly received and altered a few months later. You definitely have a box of their mac-n-cheese in your cabinet.
What is "Kraft"? 
300
LOGO 3
What is "SONY"?
400
This famous Katy Perry feature artist gave up their trademark habit to promote a grill.
Who is "Snoop Dogg"? 
400
CUP was called this in the 1970s
What is "Social Council"?
400
This major American-based festival fumbled the bag getting Rihanna or Kendrick Lamar to headline.
What is "Coachella"?
400
This popular payment card company's 2006 rebranding attempt, which added a third, transparent circle to its iconic logo, was met with confusion and criticism, leading to its eventual abandonment.
What is "Mastercard"? 
400
LOGO 5
What is "Adobe"?
500
A limited-edition sneaker drop in 2021, created by a rapper, caused widespread controversy because they were made with actual human blood.
What are Lil Nas X's "Satan Shoes"? 
500
This was the amount of money in damages to broken windows produced at the 1979 “Drinkfest”
What is "$2,000"?
500
The US Department of Justice filed a lawsuit against this corporation in May, alleging “monopolization and other unlawful conduct that thwarts competition in markets across the live entertainment industry.”
What is "Live Nation"?
500
This popular clothing brand's 2010 rebranding attempt, which featured a new logo and design that was widely criticized for being bland and unmemorable, was quickly abandoned after just six days. (hint: Get Loose)
What is "GAP"? 
500
LOGO 4
What is "Pretty Polly Productions"?