Types of Questions to Ask Our Customers
FORDS
G/R/E/A/T?
Customer Experience Standards Relating to Great Model!

Who said it !(Rogers)
100

Tell me how you typically use your phone day to day !

What is an open-ended question?

100

I use my phone a lot for work.

What is occupation?

100

Reassure and Motivate, thank and brand, recap and next steps

What is thank?

100

Immediately acknowledge every customer

What is Greet?


100

“In my mind we need to treat our customers like a good friend or family member and we all know that they deserve top notch service”

Joe Natale


200

What do you enjoy about your phone?

What is a close-ended question?

200

Did you watch the game last night ? I heard the Ravens lost... again.

What is sports?

200

Welcome, prepare, assure you can help and name exchange

What is greet?

200

Talk to every customer with a non-business engagement

What is Relate?

300

What type of phone are you looking to buy today?

What is a close-ended question?


300

my teenage son identifies as a gamer. He is 30.

What is family?


300

Ask combination of questions, provide summary of relevant information, listen to customer

What is explore?

300

Ask a minimum of three qualifying questions for every customer.

What is Explore?


400
You mentioned you use your phone for travel, can you tell me a bit more about this?

What is a double-click question?

400

I participate in cane toad racing on the weekends.

What is recreation?

400

Fords Model used during this step of the process

What is Relate ?



400

Offer a minimum of two additional products/ services with every customer

What is Agree?

500

Has anyone told you that your account is tagged for special offers ?

What is a pointed question?

500

I'm trying to save money for a trip to Oshawa.

What is dreams?

500

Address concerns, transition and present solution, ask for the sale

What is agree?

500

Make sure to invite your customers back in this step

What is thank ?

500

“People who suck up  are of no value. I need people who stand up for what they believe. Close arguments, fighting back and forth, usually produces the best decisions. I  can assure you I don’t always win.”

Ted Rogers

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