Nurturing
What´s the purpose of Nurturing campaigns?
Nurture leads to have better conversions
The mos popular marketing activity is? Why?
Email marketing, because of its low cost, high impact.
Mention 3 of the No-No´s
Not all leads in one campaign
Don´t email everyday (schedule)
Follow up previews mails
Re use content
Let sales team know about your campaigns
Don´t forget analytics
The 2 most desired activities from landing pages?
Download e-book & book and appointment
Mention all 6 Nurturing No-No´s
Not all leads in one campaign
Don´t email everyday (schedule)
Follow up previews mails
Re use content
Let sales team know about your campaigns
Don´t forget analytics
Challenges for conversions in landing pages? (4)
Not the right audience, No A/B testing, no personalized or persuasive copy's or images
Key players in a successful Nurturing campaign?
Right audience, timing, followup, correct content, analytics and team communication.
Explain HW analytics performance from Landing Page.
Elevate post more article visits
From the delivered articles only 2 clicks (poor results)