Persona Basics
Unlike an imaginary friend, these make-believe characters are an incredibly helpful tool for targeting your ideal customer.
Customer Personas
Profile
The customer's name, age, gender, location, and occupation.
This customer is a busy professional who needs local, same-day delivery. They value on-time pickups and have after-hours needs.
Reliable Courier
They released their self-titled debut album at age 16.
Taylor Swift
A thorough persona will include this kind of detail, such as age, gender, income, and the concerns, challenges, and buyer motivations they experience.
Demographic Details
Biographical Details
A customer's personal and professional history, education, and achievements.
This customer is a first-time homeowner who values home improvement but has little DIY experience and needs the help of a professional for more complex tasks.
Will Be Handy
In 2013, President Obama awarded this media mogul with the Presidential Medal of Freedom.
Oprah Winfrey
Customer personas help us to incorporate features that enable customers to do this.
Achieve Their Goals
Personality
A customer's thoughts, feelings, behaviors, and interests.
This customer is going through a messy divorce. They have children and need a compassionate attorney who can also fight to protect their interests during the legal process.
Caddell Family Law
Their Eras Tour could be the highest-grossing tour of all time, earning a record-setting $1 billion in sales.
Taylor Swift
Personas are informed by data and research that comes from this source.
Real Customers
Wants/Needs
A customer's values, desires, and goals.
This customer is a homeowner in a rural area that has a rodent problem. They value their property and want the pests removed humanely before they can cause more damage.
Sierra Wildlife Control
They played DT for the University of Miami's national championship football team in 1991.
Dwayne "The Rock" Johnson
Based on data and research, buyer personas are this kind of representation of your ideal customers.
Fictional
Challenges
The frustrations, obstacles, and opportunities that the customer faces.
This customer is moving from a second-floor apartment into their first home. They have lots of furniture and fragile possessions they want to be moved safely to the new location.
Austin's Moving Company
After appearing in "The Mummy Returns" in 2001, they got their first shot at a starring role in the prequel film "The Scorpion King."
Dwayne "The Rock" Johnson
A 2018 Epsilon study suggests that 80% of people are more likely to purchase a product or service from a brand that provides this kind of experience.
Personalized
Online Presence
This business' social media and other online resources.
This customer is interested in establishing an online presence for their business. They also want an online store where customers can browse and purchase products.
Newfold Digital
They worked part-time as a news reporter at a radio station in Nashville, TN, while attending East Nashville High School.
Oprah Winfrey