Understanding the Business
A business owner tells you they are wanting to get more foot traffic?
What is your biggest priority right now?
We are the only cleaning business offering ecofriendly solutions
What are you doing differently from your competitors?
I have been doing this for 25 years
How long have you been in business?
It's all about reviews, right?
What do you know about Yelp?
Because no one wants to book a business with no reviews
Why do you think the nonrecommended reviews are impacting your performance?
The economy is really slow right now
What is a challenge you think you are facing in your industry?
Yes, winter is the worse time of year for us.
Is there a slow season for your business? Are we in it?
I was tired of my corporate job and wanted to do what I love and that's play in the dirt.
What made you start this business?
When I signed up. I don't have time to be checking this daily.
What does the last login tell you?
I'm on Google and I think that is enough
Where else are you advertising?
We typically charge $1,000 minimum for our services
What is the average price of 1 job?
No I have never used Yelp. Why would I care what my competition looks like?
Have you searched your competitors on Yelp to see what their page looks like?
Only for restaurants and reviews
Do you use Yelp as a consumer?
I signed up with one of your representatives and they gave me a $300 credit
Did you sign up yourself or with someone at Yelp?
Because I love what I do and I want to make money
Why are you in business?
We could take on about 1-2 jobs per day
How many jobs can you handle within a week/month/day?
Renovation are our bread and butter I don't want all these smaller jobs.
What is your highest revenue generator?
My kid told me I needed to and when I did it offered me a free trial
What brought you to yelp in the first place? Why did you create a page/ad program?
We ask people how they heard about us
How do you track your business?
Because they mention Yelp on all of the calls
How do you know these spam calls are coming from Yelp?
We want to get more leads
What are you looking to get out of the advertising program?
I'm worried we won't be able to pay our people next month
What keeps you up at night?
My cousin has used you in the past and said you really helped him get more business
Do you know anybody already advertising on Yelp?
Someone who calls us and is booked for service
What is a quality lead to you?
I only got spam calls and the messages never responded
Why do you think it didn't work?