Attribute Removal Basics
True or False: ZoomInfo is deprecating ALL company attributes in the April release
False.
217 attributes contained within 4 categories are being deprecated.
What is the standard escalation path for customers who truy need the data contained in a deprecated attribute.
Connect with their Account Manager to discuss GTM Studio and/or the appropriate Vertical Dataset.
In rare cases, escalate to PM for a possible custom solution
Customers with industry-focused saved searches could potentially see this.
A large one-time shift in the number of company results (up or down).
What new capability significantly speeds up privacy list setup?
Hint: Especially true for large accounts with lots of employees
Admins can now upload domains and emails in bulk using a CSV file.
True or False: End users can perform this action without any Admin setup required.
False. Admins select preferred Sales Methodology, then map applicable fields and set overwrite behavior.
Other than "attributes are outdated and hard to refresh", name the two other parts of the internal "why".
Hint: ZoomInfo sells them.
ZoomInfo wants customers using GTM Studio for custom attributes and buying Vertical Datasets for industry-specific needs.
Explain why ZoomInfo proactively turned off Workflows with deprecated attributes, but not Alerts for Saved Searches.
High potential for additional results in Workflows causing unexpected credit usage, while Saved Search Alerts are not credit-impacting.
Approximately how many of the ~20 million evaluated companies received an update to one of their Industry values?
75% or ~15 million
True or False: This April update introduces a setup wizard that automatically adds certain contacts like C-Suite, HR, and Legal to the block list.
False, that functionality is currently planned for May 2026
Name the two places that a user can initiate the Meeting-Based CRM Update.
Call Overview page in Chorus
Meeting Recap notification in Slack
Name 3 of the 4 attribute categories that are being removed on 4/21.
Number of Locations
Franchise
Bank/Credit Union Attributes
Benefits/Insurance Providers
Explain what a user will experience when attempting to open a Saved Search with a deprecated attribute.
The user sees a pop-up explaining that there is a filter or filters that are no longer available, and exactly which filter it is. They can choose to run the search anyway and all remaining filters will apply, or they can simply do nothing.
Name 3 of the 5 industries with the highest reclassification rates?
Business Services (15%), Retail (11.25%), Hospitality (11%), Manufacturing (10.5%), and Construction (9%)
Name all three sections of the newly redesigned Privacy page
Domains
Ignore List
Block List
Manually updating these fields typically takes a seller __ to __ minutes per call, while this update will make it possible within __ to __ minutes.
Manual - 10 to 15 minutes
AI Assisted - 2 to 3 minutes