Off-Topic
What is Andy's favorite sport?
Bowling
True or False - We can put a video in a display ad?
TRUE
Name the 4 parts of the marketing funnel?
Awareness, Interest, Desire, Action
Name 1 other term that is the same as SEM?
PPC(Pay Per Click) OR Google Ad words
True or False - Streaming audio is only for mobile?
FALSE
How many years has Bob worked for OnMedia?
35 Years - More than some of us have been alive.
How many impressions are needed to receive a free creative?
120,000 Impressions in 90 days
What is the cost to add a single dataset?
2 CPM
What 2 things can you do if you get this error in Frequence? "Unable to reach minimum budget for keyword budget estimates."
Add geography and/or add keywords
What is the CPM of streaming audio?
47 CPM
What was the last event most of us did in person together?
Shoes That Fit Bike Ride
What are the main campaign goals when utilizing display ads?
Brand Awareness, Product Consideration, and Increase Site Traffic
According to corporate, how long do you have to present the dashboard?
20 Minutes! So hurry up buttercup!
True or False - You can track calls through your SEM campaign?
True
True or False - Streaming audio has a listen-through rate of 90% or greater?
True - The average listen-through rate is 92%
What manager has lived in Korea?
Dave
What is the CPM of a display ad?
9CPM
What are the 3 OTT video length options?
:15 :30 :60
Name the 3 verticals that don't allow zip code targeting?
Employment, Housing, & Credit
What is the creative fee if imps. are not met?
$100
Who is the best dancer on the team? Think Iowa State Fair!
Doug
How many impressions are needed to utilize a lift study?
150,000 impressions when served within 90 days
What is the population you need to use a dataset?
800K
What are the 3 parts of a Google search ad?
Headline text, display URL, and description
What is the minimum spend for streaming audio?
There is no minimum spend.