managers
economics
marketing
customers
pricing
100

Which is the most effective method for a manager to communicate a policy change?

staff meeting

100

MERCH: Calculate inventory shrinkage given the following physical and perpetual inventory
information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales
January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 -
$3,400

400

100

Using telephone surveys to learn about products used in a consumer’s household is an example of:

market research

100

MM: The way employees treat customers affects the businesses'

image

100

Goals that state what a marketer wants to achieve through pricing are called:

pricing objective

200

A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using
the worn-out one. The manager is implementing

loss prevention

200

In an economic system, the decision to sell products to middle class teenagers whose hobbies include
sports answers which economic choice?

what to produce

200

Which event causes a business to change its marketing strategies?

a store selling similar products opens down the street

200

Most customers associate price with:

quality

200

What happens to price when there is a surplus of a good or service?

the price decreases
300

Which discourages employees from communicating dissatisfaction to management?

hostile work enviornment

300

new Zealand promotes private ownership of businesses where competition among business owners
drives prices. They are considered to be closer to which type of economic system?

market

300

A rivalry between two or more businesses to attract limited customer dollars is called a/an:

competition

300

Which technique expresses appreciation and builds customer loyalty?

communicating with customers

300

P: If a meal is $7.85, which is the amount of a 20% tip?

1.57

400

what Is the primary goal of management

accomplishing the businesses goal

400

Haiti’s economy is based mainly on agricultural products such as coffee. This is considered which type
of economic system?

traditional

400

Increasing a business's productivity has what positive effect?

it helps the business gain competitive
advantage and increase profits

400

One method for identifying potential customers is to:

attend trade shows

400

If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee
pay for them?

11.96

500

Which situation indicates manager training is needed?

changes in job function

500

Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda
began interviewing potential employees, they found there were few educated and trained employees in
the area. The limited number of potential employees compared to Honda’s need for trained and
educated employees is considered to be the economic problem of ________

scarcity

500

Print advertisements usually contain a headline, copy, an illustration, and a:

signature

500

Why must employees be able to explain business policies to customers?

the policies are not always evident to customers

500

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique
by 50%. This is an example of the __________ marketing function

pricing

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