Goal Setting
Short range goal
One year
Word-of-mouth, referrals, distributing business cards
Ways to build a clientele
Clear, shared vision, clear procedures, open communication
Staff Synergy
Specific target, benchmark of achievement
Goals
Gender, Education, Age, Employment and marital status, children
Customer Demographic categories
Atmosphere of surroundings, evokes emotion, different from normal world
Ambiance
Specific, Measurable, Achievable, Realistic, Timely
Acronym for defining your goals
Having a client reserve a future appointment before leaving salon
Prebooking
Long range goal
5 years
Retail, Upselling, Follow-up Communication
Increase Average Ticket
Greeting guest by name, smiling and staying focused, remembering personal information
Personalized Approach
Pareto’s principle
80/20 Rule
Serve client promptly, suggest alternative styling, recommend additional services
Keys to Successful Client relationships