FAA
Federal aviation Administration
What do managers really do?
They get and keep customers and profitability.
What is marketing in Aviation?
Aviation and Aerospace marketing is the use of strategic communications to promote a
company with decision-makers.
Four main forms of profit.
Reward for effort
reward for risk
return on investment
profit to sales ratio
Do we have a final project in this class?
YES
NTSB
National Transportation Safety Board
Good and bad manger characteristics.
Problem solvers, caretakers, visionary leaders, lead followers
Failure to address industry trends, lack of priorities, poor time management, poor communication skills.
The four P's of Marketing?
Product, place, price, promotion
Profit objectives
profit maximization
satisfactory profit
non- momentary profit
Hobby/ business
social responsibility
What did the big plane say to the little plane?
Your grounded
TSA
Transportation Security Administration
What is time management?
work expands as to fill the time available for completion.
What makes KBZN the most money.
Rental cars
types of money
short time
long term
Equity
employee ownership
ROI
Return on investment
Four functions of management
Planning, Organizing, Directing and Coordinating, Controlling
Fractional Ownership who uses them?
Large companies use them.
sources of money
family and friends
leasing
venture capital
customers
banks
Full service FBO
Charter, crop dusting, pilot training, passenger transport, aviation sales
what is delegation?
No matter if the person is not as fast, efficient, precise, or
have methods.
Four things to make a positive image.
Ensure pilots are aware of noise sensitive areas.
Invite people to open house events.
Establish a functional complaint system.
present the airport such as tours to make people feel more connected.
Budgeting
tax planning
competition
retained earnings
new revenue sources
"What do you call a Quarter pounder with cheese in Britain?"
"Royal with Cheese"