Digital Media
people who publish and create content on the internet
creators
content to promote a product
advertisements
when internet user encounter only information and opinions that conform to and reinforce their own beliefs
filter bubbles
a printed publication consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence
newspaper
it’s a small and transportable device capable of accessing the internet
Smartphone
a group specifically addressed with a product
target group
a person or a company who pays for radio or television programs
sponsor
feeling of anxiety or unease by the possibility on missing out on sth
the fear of missing out (FOMO)
a series of moving images containing a story, event or book
films
a wireless transportation of data commonly used in mobile devices
Wi-Fi [Wireless Fidelity]
trustworthiness of a source
credibility
diffusion (Verbreitung) of a product within a market
market saturation
excessive and compulsive use of digital technologies
addiction
website and application that enables the user to create and share content
Social Media
piece of hardware coupled with software to provide service to the end user
server
influencing your search results
algorithm
an opportunity to sell a particular product to a particular group
Niche Marketing
deliberately fabricated and misleading news
Hoax / Fake News
games played by electronic devices
video games
connects multiple networks with the ability to stop certain data packets
router
a contract in which parties agree to keep certain confidential information secret
Non-Disclosure Agreement [NDA]
measurable goals that a business aims to achieve through its marketing efforts
marketing objectives
the practice of protecting systems, networks, and programs from digital attacks
cybersecurity
distribution of audio and/or video content to a wide audience through electrical equipment
Broadcast Media
What’s the most used internet browser today?
Google Chrome