attacks the person instead of the argument .
Ad Hominem
Furthermore
Addition
Credibility or trust
Ethos
Using "like" or "as"
Simile
repeating words or phrases for emphasis
Repetition
misrepresents someone's argument to make it easier to attack
Straw Man
However
Contrast
Emotions
Pathos
A direct comparison without " like" or "as "
Metaphor
Repetition of beginning consonant sounds
Alliteration
presents only two choice when more exist
False Dilemma
Therefore
Consequence
Logic and reasoning
Logos
Giving humans traits to non-living things
Personification
Saying the opposite of what it means ( sarcastic )
Verbal Irony
assumes something is true because many people believe it
Bandwagon
Similarly
comparison
A commercial using a doctor to sell toothpaste
Language that appeals on the senses
Imagery
When the audience knows something characters don't
Dramatic Irony
suggests a small step will lead to extreme consequences
Slippery Slope
Consequently
result
A sad animal shelter
Pathos
Extreme exaggeration
Hyperbole
When the outcome is the opposite of whats expected
Situational Irony