Dog Academy Basics
What is Dog Academy’s mission?
To provide accessible, affordable, and effective training that helps forge positive, life-changing relationships between dogs and their humans.
What are the first two steps in the sales process?
Opening and Discovery.
What does “positive reinforcement” mean?
Rewarding desired behaviors to increase the likelihood they’ll be repeated.
What is LiveVox used for?
It’s a communication platform used for handling calls.
What training is offered if a dog has behavioral issues?
Specialized Training (Behavioral)
What percentage of U.S. households own a dog?
About 65.1 million U.S. households.
What is the purpose of the Discovery phase?
To understand the customer’s needs, timeline, and motivation for training. (What, When, and Why)
Define “recall” in dog training.
Teaching a dog to come when called.
What is the purpose of the OPS system?
To manage customer information, scheduling, and intake forms.
What is the first thing we notice when we enter someone's zip code?
If On-Site Training is available or not
What is the Forever Framework?
A one-on-one session to assess the dog’s behavior, define goals, and create a personalized training plan.
How many steps are there in our sales process?
Eight
What is “resource guarding”?
When a dog becomes aggressive or possessive over food, toys, or people.
What script is used for dogs with behavioral issues?
The Specialized Training Script.
What training is offered if dog is 4 months old but owner wants them to be a PSD?
PSD training
What are the four types of training services offered?
General on-Site Training, General On-Demand Training, Specialized Training, Psychiatric Service Dog Training
Name three elements of a great sales agent.
Tonality & body language, confidence, and rapport-building.
What is the difference between “reactivity” and “leash reactivity”?
Reactivity is general overreaction to stimuli; leash reactivity is specific to being on a leash.
What does a person need to have to certify their dog as a PSD.
A diagnosis of an emotional or mental disability
What is the Red Banner and what does it indicate?
It means On-Site Training is not available; offer On-Demand instead.
What makes Dog Academy’s training approach unique?
Customized, rewards-based training using positive reinforcement, tailored to each dog’s needs.
What are the “Three 10s” in sales confidence?
Certainty in the product, the salesperson, and the company.
Why is using professional terminology important?
It builds trust, aligns with trainers, and helps close sales confidently.
What script should I use for a person who wants On-Site Training for a 4 month old puppy who exhibits resource-guarding?
On-Site general training (too young for Specialized training)
What determines if a client should be offered PSD training?
If they mention needing public access or flying with their dog.