You (The Speaker)
What must you not forget when selecting a topic?
Audience
This type of analysis includes factors such as age range, gender, marital status, and race?
Demographic Analysis
An effective introduction contains _______ as an effective way to capture your audience's attention.
Questions
Direct observation, interviews, surveys, focus groups and using existing data are ways of conducting this
Audience analysis
As the speaker why is important to do an audience analysis?
To understand the audience's needs, expectations, beliefs, values, attitudes, and likely opinions
What term refers to a combination of characteristics such as income, wealth, level of education, and occupational status?
Socioeconomic status
What is a simple but effective way to establish ethos in your speech?
Use impactful quotes
This considers the audience’s age, gender, culture, religion, group membership, education and occupation
Demographic analysis
Based on appearance, name at least 3 preexisting notions that the audience use to form an opinion of you upon first impression.
body language, age, attitude (facial expressions), or clothes
What are the three “inner” factors that psychological analysis reveals about an audience's frame of reference?
Beliefs, Attitudes, and Values
The 3 goals of a conclusion are to:
Summarize, tell the audience where to go from there, and close the speech
This considers the audience size, occasion, voluntariness of the audience and the physical setting of a speech
Situational analysis
Name 1 organizational pattern for an informative speech and a persuasive speech.
Patterns good for Informative speech
- Chronological Patterns/ Topical Patterns/ Spatial Patterns /Casual Patterns
Patterns good for Persuasive
- Problem - Solution/ Monroe Motivated Sequence/ Refutation Patterns
What is the famous psychological model used to rank audience needs from basic survival to self-actualization?
Maslow’s Hierarchy of Needs
What are the 5 components of a well delivered speech?
Mainpoints, Subordination and Coordination, Parallelism, Division, and Connecting Main Points
This considers preexisting notions about the speech topic and the speaker
Psychographic analysis
Name are 3 ways your can connect your talking points through transitional statements discussed in Chapter 8?
1. Transition can be a word or phrase (Next, Also, Moreover; First, Second, Third)
2. Non- verbal transitions (brief pausing, eye contact w/ audience, movement, tone adjustment)
3. Internal Summaries or Previews (recap)
While demographic analysis looks at “who” in the room, psychographic analysis is designed to reveal ___. (The underlying reason why people think the way they think)?
Frame of Reference.
The 4 goals of an introduction are to:
Capture the audience’s attention, self introduce and establish your credibility/ethos, reveal the topic of the speech through a clear thesis and relate it to the audience, and preview the body of the speech by specifically outlining the main points you will cover
This is the theory that explores why and how people modify their communication to fit situational, social, cultural and relational contexts
Communication accommodation theory