Sales Terms
Lead
What is a person or company that may have potential interest in your product or service.
AM
What is Account Manager
The MarketStar program PSP uses for learning Digital Ads
What is Reddit
Anna loves this type of animal
What are cats
MarketStar is this type of organization
What is SaaS (Sales as a Service)
Prospect
What is a qualified lead that appears to be a good fit and may have a need for your solution.
SDR
What is Sales Development Representative
MarketStar's other Digital Ads program
What is LinkedIn
Kacie's kids play this sport
What is soccer
MarketStar specializes in this type of sales
What is B2B (Business to Business)
Prospecting
What is the process of identifying and researching potential customers.
AE
What is Account Executive
Digital Ads programs sell this
Anna affectionately refers to herself as this
What is a nerd
MarketStar's amount of global employees
What is 2,900
Opportunity
What is a prospect with a confirmed need and a realistic chance of making a purchase.
BDR
What is Business Development Representative
When an ad is served to a specific consumer audience
What is targeting
Kacie's last role at MarketStar
Our CEO started at MarketStar in this role as a temp
What is a recruiter
Upselling
What is selling a higher-tier or more expensive solution.
CS
What is Customer Success
The entire strategy used by companies to reach out to a potential customer
What is a marketing mix
The side of MarketStar Anna and Kacie work for
What is The MarketStar Foundation
MarketStar's 6 Core Values are these
What are Masters of our Craft, We Care, You Belong, Leaders Who Amplify, All in Everyday and Creativity that Impacts