Daily Business Review Process
This is the main purpose of the Daily Business Review.
What is ensuring a quick reply with profitable group rates that achieve group and top-line budgets
Sales must present this booking detail describing how room nights are distributed across dates.
What is the stay pattern?
If a group falls within budget parameters and will not oversell the hotel, and the terms are aligned with our standard business process, it is often considered this type of flag.
Green Flag! Please price this group quickly!
Revenue strategy teams have agreed to completing business evaluation within this time frame for Yellow flag items.
What is three hours?
Who leads DBR?
The sales team will present viable group leads to the General Manager for review to determine the impact for the hotel. The Sales leader or manager will present the details of the group
This metric from STR is reviewed from the previous year for the group’s stay dates.
What is previous year’s STR performance over these dates?
A group requesting rates below budgeted group rates triggers this type of flag.
What is a Yellow flag?
Occupancy and ADR forecasts are reviewed in this system.
What is Profitsword?
The goal response time to clients after the DBR is this many hours.
What is four hours?
For groups within 30 days of arrival, inventory must be checked/reviewed in what system.
Groups within 30 days of arrival: check inventory in PMS, hotel forecast in Profitsword (occupancy and ADR of the hotel by day for group stay dates)
Year or longer airline crew RPFs automatically trigger a __________ flag.
What is a red flag?
Revenue strategy teams have agreed to completing business evaluation within this time frame for Red flag items.
What is twenty-four hours?
The DBR should not take place during this key selling period.
What are Prime Time selling hours?
1 per _____ comp policy is standard, anything under this would create a "Yellow Flag" Condition
What is 1 per 40?
A one-night-only group may create this booking gap, triggering further review.
What is a valley?
When contract terms fall outside approved Peregrine standards, this leadership level may need to be engaged.
Who are the General Manager, Regional Director of Sales, Area Director of Revenue Management, VP of Revenue, VP Sales, & VP Operations may be required depending on the request.
When can DBR be conducted?
ANYTIME we need to discuss a piece of business!
Instead of offering run-of-house rates, teams should?
Offer room type based pricing driving ADR on all groups.
(Corporate groups should tend to have single kings at a higher rate, whereas the leisure groups should have the double-bedded rooms at a higer rate!)
These large-scale destination-wide events automatically trigger a Red flag.
What are citywide events?
Social and government groups netted back ________ from the original Agreed group room block.
Corporate or Association groups netted back _________ from the original Agreed group room block.
Social and government groups netted back 25 - 50% from the original Agreed group room block.
Corporate or Association groups netted back 10% - 20% from the original Agreed group room block.