Marketing Functions
Function responsible for identifying customer needs.
What is Market Research?
Refers to the product or service offered?
What is Product
Increase website traffic
What is Measurable?
Targeting teenagers and young adults with a new fashion line.
A well-known brand like Apple having strong customer loyalty
What is Strength?
Involves communicating benefits to customers.
What is Promotion?
Cost paid by customers
What is Price
Improve customer service by training staff within 3 months.
What is Specific?
Marketing hiking gear to adventurous, outdoor-loving customers
What is Psychographic
Growing demand for electric vehicles
What is Opportunity
Deals with setting prices for products or services.
What is Pricing
Involves location and methods used to sell the product.
What is Place
Achieve a 15% increase in sales by next quarter.
What is Achievable
Selling snow shovels in northern states during winter.
What is Geographic
A recession causing reduced customer spending
What is Threat
Focuses on moving products from producer to consumer.
What is Distribution
Focuses on activities to push the product
What is Promotion
Launch a new product that aligns with company values.
What is Time Bound
Offering loyalty discounts to frequent buyers
What is Behavioral
Using excellent customer support to gain repeat business and positive reviews
What is Strength
Involves gathering and analyzing market data
What is Marketing Information Management
Represents the people involved in the marketing process
What is People
Triple social media engagement by next quarter
What is realistic
Advertising luxury watches to high-income individuals.
What is demographic
Limited product variety compared to competitors restricting market share
What is Weakness