Sales that would have occurred even if a promotion were present
What are Subsidized Base Sales?
100
The price the consumer is paying on Average
What is Price per Volume/Unit?
100
Circulars, Door Hangers, ROTOs, In Store Flyers, Mailers
What is included as a Feature?
100
IRI's newest user interface for accessing and visualizing data
What is Unify?
200
The best measure to use to understand the average of each individual week's distribution for a product
What is Average Weekly ACV Distribution?
200
The measure that tells us the amount of trade promotion support we received from the participating stores
What are Weighted Weeks?
200
Price decrease that occurs after 6 consecutive non-promo weeks with a sustained lower selling price of 5% or more
What is the new base price?
200
Total US-FDMx + Dollar + Club + Military + Walmart + Convenience
What outlets are convered in IRI's MULO-C store data?
200
The Segment you should use when pulling total Energy when in the custom Hierarchy
What is Energy Seg?
300
The best measure to use when comparing a product's velocity across geographies
What is Sales Per $MM ACV?
300
The Average percentage by which sales increased in stores in weeks with the selected Causal Condition
What is % Increase in Sales by Merch or % Lift?
300
Average Pricing charged at the stores that participate in the promotion
What is Price per Unit/Volume, Any Merchandising?
300
A retailer defined geography that includes Census accounts and an IRI defined geography that includes the retailer's stores plus the competitive retailers in the area
What is an RMA and a CRMA ?
300
Consumer Promos such as coupons and television commercials
What are Base Sales Drivers not tracked by IRI?
400
Econometric Measures available within IRI
What are Gas and Weather?
400
Price, Competition and Quality
What are the 3 drivers of Incremental Response?
400
Actual Price Consumers Paid during Non-Promo Period
What is Price per Volume/Unit, No Merchandising?
400
IRI employee who goes into selected stores on a weekly basis, within 48 hours of Best Food day, to record merchandising activity
What is an auditor?
400
Costco, Dollar Tree, Pet, Liquor and Internet
What is not included in Total US Mulo + Conv?
500
The primary driver of Base Sales
What is Distribution?
500
Feature & Display, Feature Only, Display Only, TPR and Special Pack
What are the five basic mutually exclusive types of promotion?
500
Actual Price Consumers Paid when a product is on Display and there was no feature or TPR involved
What is Price per Volume/Unit, Display Only?
500
The Competitive Retailer Marketing Area (CRMA), not including the retailer you are looking at (RMA)
What is a ROM?
500
Measures to be used when pulling Store Level geographies