REAL-WORLD
DATA
DATA
These two core components of claims data record what diagnoses a patient received and what procedures were performed.
What are ICD-10 codes and CPT codes?
This type of research captures what people say online without being asked directly.
What is Social Listening?
This type of syndicated data often comes from large-scale surveys that profile consumer lifestyles, attitudes, and demographics.
What is consumer panel or consumer profiling data?
Before you start measuring anything, you need to define this — or you’ll be lost in a sea of stats with no compass.
What is a goal, objective, or desired outcome?
A common limitation of claims data is the lack of this kind of clinical detail such as biomarkers, often found in electronic health records.
What is Lab Data?
This research method asks custom questions directly to targeted audiences to gather feedback.
What is Primary Market Research?
M3 MI syndicated reports help pharma companies understand this–the journey from diagnosis to treatment from a physician’s perspective.
What is the patient treatment journey?
These aren’t just any clicks — they’re the ones that signal real intent, like scheduling a visit or downloading a resource.
What is a high value action (HVA)?
This type of claims data is representative of the US population with 300MM+ patients and has significant breadth and depth, but does not capture every claim for every patient in the data set
What is Open claims data?
This intelligence method helps track what competitors are saying and how the market is responding.
What is Competitive Monitoring?
M3 MI’s data can be used to size markets by prevalence and therapy usage, a process often referred to as this.
What is market sizing?
This document outlines what to measure, how to measure it, and how you’ll know if you crushed it — all before the first impression even lands.
What is a measurement plan?
This number represents the present Rx or Oral capture in our claims asset, via the pharmacy benefit.
What is approximately 85%?
This type of research (an output of social listening or PMR) helps shape content that feels relevant, credible, emotionally resonant?
What is messaging research?
M3 MI data is frequently segmented by these two key variables to reveal deeper insights into prescribing trends.
What are specialty and geography?
This centralized reporting tool helps teams track KPIs across platforms like Meta, Google Ads, and GA4 — without having to login into each platform.
What is a performance (or marketing) dashboard?
This number represents the Mx or Medical claims capture (ICD-10 code, CPT code, J-code) in our claims asset, via the Medical benefit?
What is approximately 75%?
This approach uses social listening to track reactions and detect changes in tone or topic after industry news, brand updates or events
What is event monitoring or event analysis?
This term describes how M3 MI gathers data on actual patient consultations and prescribing actions from physicians.
What is patient-level data (PLD)?
This kind of URL tag helps track the source, medium, and campaign behind each visit.
What is a UTM parameter?