PN Connect
Why choose a vertical market?
Focus your sales activity on one market at a time and will make you the expert.
What is your hub for all things marketing?
Marketing Wiki
What color process does PostNet primarily use in printing?
Digital
This is normally considered a gateway print purchase
Business Card
Name two places where you can create a contact list.
Google maps
Library
Melissa Data
existing customers
LinkedIn, etc.
Where can you go to find all of the marketing collateral and templates?
LMAP/IMC
What is the difference between an "INLINE" finishing function and an "OFFLINE" finishing function?
Inline can be done within the digital press with add ons to the machine (such as stapling or folding). Offline is done after the printing has been done and it has left the machine, such as padding/gluing or laminating.
Describe a Click Cost
It is a charge per pass on a leased/rented press.
The price will be different from color to B&W
Why is organizing your leads important?
Keeps track of leads and makes your follow up and next steps easier
The ________ ________ Program helps extend your marketing budget twice a year.
Ad Match
What 2 programs does PostNet recommend for graphic design (inhouse)
CANVA
Adobe Creative Suite
What is the number one factor in the decision to run a job in-house vs. outsourcing?
Cost
What should you do after an appointment?
Follow up with those items you wrote down during the appointment and THANK THEM!...
The Integrated Marketing Center (“IMC”) is where you can customize and download _______ _______.
Marketing materials
Explain raster art vs. vector art
Raster: pixel, low res / Vector: hi-res, image remains the same regardless of size
Name 3 core print products
EDDM, Promo Products, Business Cards, Yard signs, Brochures, Sidewalk Signage, Envelopes, Stationary, Note Cards, Banners, Presentation Folders, Letterhead
What is a great way to do video follow up?
Bomb Bomb
What do you submit on iPostNet to have HQ Marketing create a custom marketing material for you?
Design Request
Describe the difference between RGB, CMYK, and Pantone
RGB: used on computers to view color spectrum, CMYK: 4 basic colors used to print colors, Pantone: specific color (PN PMS 186)
What details do you need to know for a quote.
Click cost
paper cost
paper type
turn around time