Marketing 101
What is your hub for all things marketing?
Marketing Wiki (FreshDesk)
What is our brand promise?
Helping others succeed
How often will HQ send customers marketing emails from your center?
Once a week
Why is it important for each center to have a local IT rep?
you need an IT resource who can help you maintain systems proactively and help in times of unplanned outages.
What is an ideal margin goal for printing? For Shipping?
Printing: 65-70% Shipping 55-60%
What is the site that we use for campaign materials, templates, and collateral?What is a responsibility of an Authorized Shipper?
IMC or LMAP
People don’t buy from businesses, they buy from people the __ &___
Like & Trust
What marketing material is given to all customers after they make a transaction in your center?
Bounce back
Why is the security of customer data important?
The security of your customers data is important to protect both your business and customers but also the PostNet brand and all those in the network.
Name 1 of the resources you should use when considering equipment.
Regional Director
Profit & Loss (QuickBooks)
Franchisee Peers
The ________ ________ Program helps extend your marketing budget twice a year.
Ad-Match
What are the 3 ways we help others succeed
Quality
Menu of services
Solutions
What are the two types of customers that PostNet serves?
B2B
B2C
Should you use your center email for personal business?
No, you should keep your PostNet.com email addresses to PostNet business.
Name one of four AR tools available to help in your decision making process
Aging Report
Accounts ledger
CC vault
Auto billing
The Integrated Marketing Center (“IMC”) is where you can customize and download _______ _______.
Marketing materials
A brand is not just a logo, an ad, or your business card, it’s an _______ !
Experience
How many photos can you add to the About Section on your local center webpage?
3
What is the benefit of a named (Stand Alone) email for center owners?
You can use it to do business for your center that you may not want your employees to see.
Such as employment related emails when hiring or dealing with employees. Contract info with vendors or customers. It allows you to communicate as the owner in a professional and secure method.
You should invoice customers ____ & ____
Early and often
What do you submit on iPostNet to have HQ Marketing create a custom marketing material for you?
Design Request
What can you use G-Suite for besides email?
G-Suite is a full office suite to allow file share, document and spreadsheet creation as well as a variety of communications tools.
If you want to change your center’s Business Hours on Yelp and your local center webpage, you should update this information on ______________.
iPostNet
What can you use G-Suite for besides email?
G-Suite is a full office suite to allow file share, document and spreadsheet creation as well as a variety of communications tools.
When should you collect a deposit on a print job?
to protect your investment, you should always collect a deposit