rough draft of the finished publication that shows the major elements of the publication
What is Mock layout
100
color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
What is Subtractive color
100
the optical center is slightly to the right of and above the actual center of a page
What is Optical center
100
the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
What is Repetition
100
a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
What is Card stock
200
the arrangement of all key parts of a publication without including specific content.
What is Layout
200
a package of 500 sheets of paper
What is Ream
200
a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
What is Saddle stitch
200
the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
What is Z-pattern
200
space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest
What is Space
300
to bind pages together with glue to create a book
What is Perfect binding
300
the amount of time given to complete a document or project
What is Time frame
300
two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold
What is Trifold
300
the placement of text or graphics on a line (right, left, center, or justified
What is Alignment
300
use of elements so they counter each other; creates a product that is in harmony
What is Balance
400
the measure of lightness and darkness in color
What is Value
400
a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper
What is Tabloid
400
areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
What is White space
400
a type of paper that is low quality and inexpensive
What is Newsprint
400
a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
What is Accordion fold
500
the actual weight in pounds of 500 full sheets of paper regardles of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight
What is Paper weight
500
a specific group of people for which you design your documents; can be categorized by age, gender, income
What is Target audience
500
as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
What is Line
500
the visual path created by the arrangements of elements
What is Flow
500
the joining of pages with either wire, glue or other means