dividing the page in half; often called a booklet fold
What is Half fold
100
also known as zig-zag
What is Accordion fold
100
also known as ream weight
What is Paper weight
100
the surface quality of a shape; i.e., rough, smooth, soft, hard, glossy, etc.: texture can be physical (tactile) or visual
What is Texture
100
the center of interest
What is Focal point
200
a color that becomes white when all colors have been added; RGB is an example
What is Additive color
200
a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
What is Spiral binding
200
a standard American paper size that is 8.5 x 11 inches
What is Letter
200
a standard American paper size that is 8.5 x 14 inches
What is Legal
200
maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
What is Consistency
300
known as a brochure fold
What is Trifold
300
CMYK colors are called
What is Subtractive color
300
also known as negative space
What is White space
300
the differences in values, colors, textures, shapes, and other elements within a presentation
What is Contrast
300
a small sketch that shows only the large elements of the page
What is Thumbnail sketch
400
a listing of the major entries in a publication
What is Table of contents
400
the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
What is Asymmetrical balance
400
standard type of paper used in copiers and printers
What is Bond
400
named group of character and paragraph format that can be applied to text
What is Style
400
one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
What is Row
500
folding the sides in toward the middle of a page
What is Gatefold
500
the visually dominant elements in a presentation; the center of interest
What is Focal point
500
a design element that includes geometric, natural, or abstract shapes.
What is Shape
500
the physical or visual size of a publication or an object in the publication
What is Mass
500
type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis