Who's who
This individual is the main point of contact for the account and is responsible for delivering targeted strategic solutions.
What is a DSA?
These product-specific sites offer detailed info on dosing, administration, and safety for both HCPs and patients.
What is a Lilly brand site?
This team member assists with navigating access and affordability, providing info on insurance coverage and prior authorizations.
What is an FRM?
This comprehensive portal provides HCPs with unbranded educational resources, such as disease state videos and care delivery guides.
What is the Lilly medical site?
The DSAs were formerly known by this title.
What is an account manager?
This specialist delivers value-based medical support, including HEOR and RWE, and is the only role that can access budget impact models in Veeva
What is an HOL?
This platform houses materials for HCO-facing engagements, including patient brochures and EHR guides.
What is the Lilly Learning Lab?
This specific capability, facilitated by Territory Managers (TMs), allows Lilly to connect HCPs from different systems with eachother
What is a peer-to-peer meeting?
This scientific contact provides reactive answers to medical inquiries and collaborates on research initiatives.
What is an MSL?
This capability allows organizations to receive support for conference attendance or educational programs like institutes and fellowships.
What are sponsorship opportunities?
The FRMs were formerly known by this title.
What is a sales representative?
This role provides on-label, evidence-based information and facilitates peer-to-peer discussions.
What is a TM?
This digital tool helps payers understand the financial impact of adding a Lilly medicine to their budget and compare treatment costs.
What is a budget impact model?
These people still refer to the DSAs as account managers
EVERYONE