Measurement
This solution drives an incremental ROAS of $6 for every dollar advertisers spend on paid campaigns globally.
What is Paid Search
In 65% of online purchase journeys with multiple touchpoints, consumers use Google or YouTube before this platform
What is Meta
Percentage of all streaming and TV watch time that happens on YouTube
What is 11%
4 Types of Consumer Behaviors
What is: Searching, Scrolling, Streaming and Shopping
Omnichannel shoppers average this much more spend than single-channel shoppers
What is 2.5x times more spend
The reason why certain 3P MTAs underreport YouTube impact,
What is modeling view through conversions
Percentage of US YouTube Shorts users aged 18-44 don't use TikTok
What is 40%
Hours of YouTube streamed daily on TV screens
What is 1 Billion Hours
Percentage of views of YT Shorts on the TV Screen
15%
A type of action a customer can bid towards if they do not have store visits or store sales data.
What is Local Actions (Local Action Conversions)
This type of incrementality testing does not require unique user identifiers (cookies, device ids, etc) in order to create treatment & control groups, nor to track the downstream conversions of each group.
What is geo-based
Meta counts this as an attributable conversion action
What is a 0-1 second scroll
This product has over 70B Daily Views
What is YouTube Shorts
People watched over 400 million hours of this each month on TV screens in 2024.
What are Podcasts
60% of customers are taking how many actions before buying a brand or product that's new to them, including seeing the product in store
What is 6 or more
In a recent Haus study, YouTube drove 3.42 of this factor
What is incrementality factor against DTC sales
Google Search drives an incremental ROAS of how much higher than Meta’s in the U.S.
YouTube was ranked as the #1 choice for what by all consumers
What are product reviews and product information
Over 80% of Google web search ad spend comes from non-navigational queries where consumers are actively doing what?
What is searching for information and exploring options (discovering).
Partners who adopt this type of bidding see +18% in conversion value at a similar cost
What is omnichannel bidding
In a recent Prescient AI study, YouTube demonstrated what type of highest effect compared to Meta, AppLovin, and TikTok?
What is Halo Effect (46%)
These columns in Google Ads allow you to measure DG campaigns using more similar attribution as used in other Social platforms for apples to apples comparison.
What are “Conversion (Platform Comparison)” Columns
This brand metric is often used as a proxy for sales
What is brand query growth
There are over 20B searches each month using this feature.
What is Visual Search
This format can be used if an omni customer wants to highlight products that are available in-store with a shopping ad
What are Local Inventory Ads