Wei
This is the measure of the percentage of visitors who take a desired action, such as filling out a form or making a purchase.
What is conversion rate?
This 3 letter acronym describes the marketing channel that Rohan works (tirelessly and with utmost grace) to improve for the ANA.
What is SEO (Search Engine Optimization)
These are the two ways you can use a webinar or event registration list.
What is "send email to" and "suppress from".
The American chef and author that Rohan was blissfully unaware of until he began working at ANA.
Hint: We passed by her house in Georgetown
Who is Julia Child
This GA metric counts the total number of initiated visits to your site, regardless of the activity level.
What is a session?
Where someone can put in an SEO request for a new/existing page.
What is Workfront.
This is a live example of an email drip campaign
What is Racism in Nursing
The type of TV Shows that Novella (AKA...Biggie) is addicted to.
What is True Crime
Novella's curfew when she was younger.
What is when the street lights came on.
This enhanced metric in GA4 represents the number of sessions that lasted longer than 10 seconds, or had meaningful interaction, such as a conversion event or two or more page views.
What are engaged sessions?
The number of pages that have been search engine optimized in 2023?
Hint: Nursingworld.org has ~3500 total pages.
What is close to 2000!
Nursingworld.org has ~3500 total pages.
This person now creates UTM tracking links.
Who is Paul
The top 3 Keywords by Positive Impact.
What is:
1. ana mission statement
2. can you be a travel nurse with an and
3. travel nurse qualifications
According to Novella this person would win a Versuz battle between Prince and Michael Jackson.
Who is Prince
This GA metric indicates the number of viewers who left your website after viewing only one page.
What is bounce rate?
These are the top 3 Keywords by Positive Impact for Nursingworld.org
What are
This is a reason why we should move landing pages from HubSpot to our website
What is web traffic for SEO.
The 4 steps in adding net new content to nursingworld.org
What is:
Discovery, Content Intake, Design, Development
This (sort of) famous band lived in the same neighborhood as Paul growing up in high school.
Who is OAR
In GA4, this is a unified way of tracking both user interactions and activities, ranging from page views to button clicks, replacing the traditional 'Pageviews' and 'Events' of Universal Analytics.
What are events?
A delicious green Starbucks beverage that Rohan tends to enjoy on Wednesday afternoons.
What is Matcha Lemonade
Besides registrations, these are another example of a suppression list.
What are form submissions, survey responses, CTA conversions, specific email opens/clicks, competitors
The "Name" of the Persona that was used to launch the VOC Pilot.
What is Lydia
The 2 NBA Superstars that Novella danced with "in da club"
Who are Magic Johnson and Patrick Ewing