Storefront Product
Name the 2 ways a Mx can signup for Storefront?
Self-Serve via the Mx Portal or manual pactsafe agreement
Name 2 ways Storefront wins against Toast.
Answers may vary-
More flexibility: can use with multiple POS types and (soon) loyalty providers
Elegant UI: Stronger conversion and add-on optimization features built over many years in the Marketplace business
Faster implementation and no staff training required
Storefront page is typically more customizable than POS online ordering
Dual Pricing: Storefront offers the ability to easily set-up dual-pricing, one price for Marketplace (where Mx pay commission) and one for Storefront (commission-free channel)
100% Chargeback coverage
What does it mean when we say "Storefront orders include unlimited chargeback protection"?
Answers may vary - A chargeback occurs when a customer disputes a transaction on their credit statement. When this happens, the credit company will issue a chargeback to the payment processor, which is usually then passed on to the merchant. Some payment processors like Toast and Square provide chargeback protection like DoorDash Storefront, but by and large this is a rare feature and helps protect our merchants from fraud and an accounting nightmare.
State your best Storefront call introduction
Rep introduces themselves and their role at DD, states it's a recorded line, objective for call, confirmed the mx is DM and their role in the business (ie DM).
On average what percentage increase will a Mx see when optimizing Storefront/adding a Smart Button?
Mx who adopt SDK has an average increase of 22% in online orders- per SDK smart pitch deck.
(We'll accept 20-30% average as an answer)
What are the standard Mx fees and Cx fees associated with Storefront?
Mx- 2.9% + $0.30
Cx- $3.99 + 10%-15% service fee
True or False- Square will charge up to $250 in chargebacks a month.
TRUE
Name a loyalty Integration that is compatible with Storefront.
Paytronix
Spendgo
Share your best Storefront Elevator Pitch
Strong elevator pitch that accurately described Storefront and included a hook to pique mx interest in ability to address biz needs. Rep finished with an open-ended question to engage mx.
True or False- The Mx will receive the customer data on Google Food orders.
FALSE
Name a brand that we have done a Storefront Case Study on.
Honey’s Kettle
Frankie Scaffidi
Naan and Kabob
Port of Peri Peri (20 Locations)
Texas De Brazil (50 Locations)
Eat Lefty's
Senor G's
On average, what monthly fees does Chow Now charge for their online ordering service in the US?
Monthly SaaS Fee US: US: $99 - $149 depending on term length
How can a Mx receive their customer data and what customer information is provided to the Mx?
Create a report through the Merchant Portal Report Builder or email storefronthelp@doordash.com.
Cx data: name, email address, and customer lifetime value.
State 3 open-ended Discovery questions.
3 thoughtful discovery questions to engage in proactive discussion on Mx objectives and pain points.
WHO else do you partner with when making decisions for the business?
WHO do you currently use for your website’s online ordering?
HOW do customers currently order from you, aside from 3rd party marketplaces (GrubHub, Uber Eats, etc)? Do customers call in, order online, or email orders to your store?
WHO else do you partner with when making decisions for the business?
WHO do you currently use for your website’s online ordering?
WHAT do you like about your current online ordering solution?
DOES your current solution provide pickup or pickup and delivery?
WHAT is the biggest challenge/frustration you face with your current provider?
WHAT features do you wish they had?
Explain the difference between DoorDash Drive (SOF) and Storefront.
Drive is an on-demand delivery solution that integrates with an existing POS/MWP.
Storefront is an online ordering solution that allows consumers to order pickup and delivery from merchant websites, through a Mx-branded ordering experience, where merchants own the customer.
What menu pricing does the Storefront menu pull?
The pickup (standard) pricing of the Mx's DoorDash Marketplace menu.
Name 3 things that you can customize on Storefront.
Color
Font
Header
Menu Styling
Loading States
Overcome the following objection: “I am concerned that I will lose out on orders by not having 3rd party links on my website.”
Answers may vary, examples below:
“Even when removing 3rd party links from your website, you will still be live on the 3rd party’s Marketplace. Customers that were ordering from you previously will continue to order as usual through the 3rd party’s app/website.”
“Storefront can provide a simple 1 stop shop solution for delivery or pickup that will be available to any customer that visits your site. The “guest checkout” makes it user friendly and no logins are required. Benefit for you, is you will own all customer data from your Storefront orders.”
Overcome the following objection: “How does DD make money from Storefront?”
Answers may vary, examples below:
“The goal of this product is to bring you profitability, so we really aren’t trying to make money off of it. We ran this pricing for a year and found this pricing to be the perfect balance between maximizing your profitability while being sustainable for DoorDash in the long-term. This is a complementary feature included in your DoorDash partnership.”
“Doordash isn't looking to profit off every Storefront order as you might assume some 3rd party platforms would. We have instead found a way to simply cover our own (low) costs, and find a way to strengthen our partnerships long-term with all of our Merchants. When you succeed, so does Doordash, and this product was created to make you more profitable, thus, being a more long-term partner with us.”
What are the four ways to work with the PIT team on website implementations/verification handoffs?
-Schedule a meeting through Chili Piper
-Hot Handoff through the #sf_implementation_handoff channel
-Email Handoff to PIT
-Submit a "website verification" in the #sf_implementation_handoff
When is Storefront considered to be fully optimized on a website?
No competitors on site, no DD branding, online ordering button at the top of the page above the fold that is intended for Pick-Up and Delivery orders, can include Smart floating button
Overcome the following objection: "I currently have inflated prices on DoorDash for pickup and delivery. My current online ordering matches in-store prices. I don't want to charge my customers more when they order from my website."
We have a new tool called Menu Hub that helps you customize and control your POS-integrated menus in the DoorDash Merchant Portal. This feature gives merchants the ability to offer in-store pricing for pickup and storefront menus, while allowing different pricing for Marketplace delivery. Merchants can set a store-level inflation/deflation rate within DoorDash, which will map to delivery and pickup pricing accordingly.
Name 5 Storefront Value props in 15 seconds
Answers may vary-
0% commission
brand awareness
customer data
GFO
no change in operations to accept orders
no need to retrain staff
customization
higher ticket prices
quick set up (less than 10 mins)
PU/delivery solution
guest checkout
mobile friendly
gift card/loyalty compatible
You got the Mx to CW, share your best confirmation of implementation set next steps/handoff to the PIT team.
The rep confirmed the timeline for implementation, effectively explained the value of working with PIT and directed the Mx on working with the PIT team. The rep effectively challenged objections to partnering with PIT. The rep told the Merchant to come prepared to the on-boarding call with their website login information, Google My Business login, and other
Name 2 ways Storefront wins against Toast.
Monthly SaaS fee (per store) $0
Mx delivery fee $0.00
CC Processing Fee 2.9% + $0.30
Chargeback 100% covered