Deal/Promotion types
Which is the only Deal type that cannot be added via self-service?
Top Deals
What are some key questions you could ask your sellers in order to pitch deals? (at least 3)
1.How often are you running Deals in US?
2.What is your preferred Deal type? Have you tried others?
3.Why are you not running the same US Deals into our marketplace?
4.How impactful was creating deals in Amazon for your business?
5.If a BD/LD/DOTD is not suitable at the moment, let’s start running Coupons and move from there.
6.Your decision of not running promotions is temporary or permanent? (Capture and log the anecdote)
How can Deals help leverage on overstocked/slow-moving items in FBA that are incurring storage fees?
Makes the ASINs sell faster and clear out old inventory before new arrives
What's the average star rating required to run deals?
~3.0
EU: 3.0+
MX: BD=3.0+ // LD=3.0+ // DOTD=3.5+ // Coupons=any
MENA: LD=3.5+ or 0 // BD & DOTD=3.0+ or 0 // Coupons=any
Who are the Deals SME's in SJO?
Chris Ramirez (MX)
Diana Rojas (MENA)
Mariana Cortes (JP)
Esteban Vargas (EU ESM)
Alfredo Vicete (EU NSR)
For how long can a Top Deal run in MX and EU?
MX: 24 hrs
EU: 14 days
Deals get visibility on 1st most viewed page on the Amazon marketplace True or False?
False, they get visibility on the 2nd most viewed page on the Amazon marketplace (Today's Deals)
Deals help leverage on which 2 factors?
Discoverability & Desirability
Can an MFN seller run deals? If yes, how?
Enable MFN Prime
Doesn't apply for PED*
How do you access the coupons page?
Amazon page > Today's deals > Coupons
Can a Best Deal and a Coupon be stacked together?
Yes, any Deals and Promotions could be stacked together
What's "Fear of Missing-Out" and how could you this in your favor to pitch deals?
Create a sense of urgency to participate, in order to have an considerable growth with sales
Explain how Deals help boost Discoverability?
•Deal page placement
•Event marketing support = free marketing
•More visibility = better ranking
•Brand Awareness
How do you submit Top Deals for EU?
AMC > Your Sellers > Top Deal Submissions > Upload a Deal (EU)
Which are the 4 High Velocity Events (HVE's) at Amazon?
Spring Sales, Prime Day, Fall Prime Day, BFCM
What are the Deal/Promotion types?
Top Deals, LD, BD, PED, Coupons, Percentage off, Buy one Get one (7)
How could you use solid quantifiable data to convince your seller to run deals?
Show them their profits from a past time they ran deals using turismo
Explain how Deals help boost Desirability?
•Strikethrough impact
•Anchoring bias
•Sense of urgency: Price wont last forever!
•Increased conversion rate = more units sold
What's the average minimum discount required to run deals?
15% off VRP
EU: LD, BD & DOTD=15% // PED=10% // Coupons=5%
MX: DOTD=20% // LD & BD=15% // Coupons=5%
MENA: DOTD=20% // LD=15% // BD=10% // Coupons=5%
Which deal type would you recommend for a Top Selling ASIN?
Top Deals
•Best Brand Representation
•Premium items
•Seasonality Items
Can a promotion be stacked with another promotion?
Yes, with the exeption of PED/Coupons
Which deal type would you recommend for a hardline (HL) and softline (SL) type of ASIN
Lightning Deals (LD)
•High value = High reward
•Urgency: “Now or never”
Explain how the Deals Flywheel works?
More sales > Better search ranking > New customers> More reviews >
What does the re-run policy state on the "cool-down" time period for MENA and EU?
Must not have been on any type of deal 7 days before event. Can’t run on any deal 7 days after sale
In the case of Top Deals for EU, you need to wait a 30 day cool-down period*
What type of ASIN would you recommend for a Best Deal?
•Consumables
•Strong Inventory