Vocabulary
An easily recognizable symbol that identifies a brand.
What is a logo?
A questionnaire that would best determine the reach of an advertisement in a particular target market.
What is a survey?
The assistance provided by employees to customers before, during, and after the sale.
What is customer service?
The specific group of people that a marketing campaign is focused on attracting.
What is target market?
Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on:
What is geographics?
Any point of contact between a buyer and a seller.
What is touchpoint?
The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline.
What is the product life cycle?
The stage of a product's life cycle a company would spend the least amount of money on promoting the product.
What is decline?
Successful hospitality businesses often hire temporary staff during...
What is peak seasons?
The chains of businesses through which a service must pass in order to reach the consumer. Includes wholesalers, retailers, distributors, etc.
What is channels of distribution?
Mercedes Benz cars are seen by consumers as luxury cars. This is an example of brand...
What is positioning?
The local movie theater is experiencing a decline in business because another business's new zoo attraction is drawing record crowds. The theater is being faced with a challenge related to...
What is competition?
All marketing activities other than advertising, public relations, and personal selling that are directed at a customer to increase sales.
What is sales promotion?
The information a business should provide its suppliers to ensure that products will be available to meet demand.
What is sales forecast?
The capability of customers to bypass travel agents and book trips online is one way that the travel and tourism industry has been impacted by...
What is technology?