event match-up
this term refers to breaking a large market into smaller groups of people with similar needs?
what is market segmentation
this performance indicator refers to the process of encouraging people to buy a product or service?
what is promotion
this year, DECA was founded as a student organization to prepare emerging leaders and entrepreneurs?
what is 1946
this acronym stands for the US federal agency that protects consumers and prevents?
what is the FTC
(federal trade commission)
this type of communication includes body language, facial expressions, and eye contact?
what is non-verbal communication
this systems is used by businesses to manage interactions with customers and improve relationships?
what is customer relationship management
(CRM)
this marketing performance indicator involves dividing a market into distinct groups of buyers?
what is market segmentation
this international DECA conference is where top competitors gather each spring?
what is ICDC
this financial acronym stands for the return on an investment?
what is ROI
(return on investment)
this soft skill is the ability to work well with others toward a common goal?
what is teamwork
this describes how company wants consumers to view its products relative to competitors?
what is product positioning
this indicator is about responding to customer needs quickly and politely?
what is demonstrating customer service mindset
the 4 points of DECA diamond represents these core values and attribute?
what is competence, innovation, integrity, and teamwork
this is what SWOT stands for in SWOT analysis?
what is strengths, weaknesses, opportunities, and threats
this professional skill involves listening carefully, asking clarifying questions, and responding thoughtfully?
what is active listening
this measures how much demand for a product when the price changes?
what is price elasticity
this performance indicator involves creating a positive interaction that builds rapport with a customer?
what is building customer relationship
this color is most commonly associated with DECA's branding and logo?
what is blue
this acronym is used to describe the marketing mix's 4 key components?
what are the 4 P's
(product, price, place, promotion)
this is a way you present yourself through your clothing and your overall appearance at work or school?
what is professional attire
this refers to the combination of all the promotional tools a business uses to communicate with its market?
what is promotional mix
this performance indicator involves ensuring that promotional messages align with the brands identity and values?
what is maintaining brand consistency in promotion
this document outlines DECA's values and expectations for ethical behavior in competition?
what is DECA code of conduct
what does DECA stand for?
what is Distributive education clubs of America
this skill helps you manage your own emotions and understand the emotions of others to communicate more effectively?
what is interpersonal skills