Marketing
Useful marketing information often helps businesses to
A. decrease sales
B. develop ethics
C. solve problems
D. prevent competition
C. solve problems
Which of the following is an impact of implementing an effective customer profile system into a marketing and sales campaign:
A. It leads to better customer service
B. It creates a broader customer base
C. It increases the price of a campaign
D. It increases the company's churn rate
A. It leads to better customer service
What is the first step in completing a job application? A. Identifying questions that do not apply to the applicant
B. Completing the form's work history section
C. Listing personal references
D. Reading the entire form to follow directions
C. Reading the entire form to follow directions
As opposed to financial accountants, managerial accountants primarily
A. report externally
B. hire internally
C. hire externally
D. report internally
D. report internally
Jasmine needs to hold a staff meeting in the conference room at the same time that Jason needs the conference room to meet with a new client. The reason for conflict in this situation is
A. unclear boundaries
B. limited resources
C. inconsistent behavior
D. desire for authority
B. limited resources
In an ambiguous situation, what is the first thing you should do to learn more?
A. focus on creativity
B. try to get out of the situation
C. practice mindfulness
D. ask questions
D. ask questions
When a company has achieved a maximum level of efficiency, the long-run average total costs of production have been
A. ignored
B. expanded
C. minimized
D. strengthened
C. minimized
Farms, mines, and lumber companies are examples of A. manufacturers
B. raw-goods producers
C. trade industries
D. builders
B. raw goods producers
Which of the following job tasks is most likely to fall within the finance industry:
A. Advertising products
B. Growing a business
C. Investigating fraud
D. Planning a vacation
C. Investigating a fraud
Which of the following is a limit to economic freedom in a private enterprise system:
A. Pricing systems
B. Profit motive
C. Personal choices
D. Private property
C. Personal choices
Kara orders a dress for her school dance on Saturday. If the dress doesn't arrive until the next Monday, it has no __________ utility.
A. form
B. time
C. possession
D. place
C. possession
A local business adds a specific item to its product line each spring. This is an example of the product-mix strategy called
A. contraction
B. animation
C. trading-up
D. expansion
D. expansion
Which of the following is an individual (personal) influence on buying behavior:
A. Culture
B. Age
C. Family
D. Time constraints
B. Age
The most common headings on a stock table include the 52-week high and low, the stock symbol, the estimated dividend per share, the yield percentage/rate of return, the volume/sales for the day, the closing price for the day, the net change, and the
A. price-earnings ratio
B. earnings per share
C. stockholder's equity
D. net income
A. price-earnings ratio
Alma is preparing a presentation about her department's budget to make to the company president. She wants to use a visual representation of the budget that shows parts in relation to the whole. Alma should consider using a
A. line graph
B. pie chart
C. bar graph
D. table
B. pie chart
Rate of use, benefits derived, and loyalty response are types of __________ segmentation.
A. demographic
B. geographic
C. psychographic
D. behavioral
D. behavioral
Which of the following equations should employees know when they are verifying the accuracy of a business's balance sheet:
A. Owner's Equity = Available Cash - Liabilities
B. Assets = Owner's Equity - Liabilities
C. Owner's Equity = Liabilities + Available Cash
D. Assets = Liabilities + Owner's Equity
D. Assets = Liabilities + Owner's Equity
What is one way that employees who routinely deal with customers can demonstrate a customer-service mindset?
A. Keep a straight face
B. Speak in a monotone
C. Make eye contact
D. Stand at attention
C. Make eye contact
When Gabriela’s parents passed away, their assets were transferred to her. Those assets were taxed by the federal government according to their current market value. This is an example of a(n) __________ tax.
A. estate
B. tax
C. excise
D. income
A. estate
Determine the assets of a business based on the following information: cash of $4,000, accounts receivable of $2,300, inventory of $8,460, equipment worth $3,500, and long-term debt of $12,850.
A. $18,260
B. $16,320
C. $5,410
D. $4,980
A. $18,260
What type of property is a business protecting when it registers its trademark?
A. intellectual
B. tangible
C. administrative
D. statutory
A. intellectual
Larry's Dairy wants to team up with Rookie Cookie to develop one new ice cream flavor. How should Larry's
Dairy accomplish this?
A. License Rookie Cookie name
B. Execute a joint venture
C. Create a partnership
D. Create a franchise under Rookie Cookie
B. Execute a joint venture
Max just graduated with a college degree in marketing. He enjoys travel and is an experienced kayaker and mountain climber. Which of the following jobs in the hospitality industry would best match his skills:
A. Adventure sales specialist
B. Wedding planner
C. Hotel desk clerk
D. Human resources director
A. Adventure sales specialist
Lower premiums and the ability to control the claims process are advantages of
A. traditional liability insurance policies
B. standard insurance companies
C. reinsurance carriers
D. captive insurance companies
D. captive insurance companies
Which of the following is an example of an effective subject line for a professional email:
A. New product information
B. Can we talk for a minute?
C. One more thing...
D. Mtg. rescheduled for 3 p.m.
D. Mtg. rescheduled for 3 p.m.