Marketing & Promo
Any location where producers and consumers come together to engage in the buying or selling of goods and services
Marketplace
An agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price
Price fixing
The portion of one's disposable income that is not already committed to paying for necessities and can be used to buy things for pleasure, satisfaction, and comfort
Discretionary income
A financial statement that shows the financial position of a business on a specific date
Balance sheet
An individual uses insider trading or other techniques to buy and sell stocks at artificial values
Stock market fraud
Promotional Mix
Advertising, Personal Selling, Direct Marketing, Publicity/Public Relations, Sales Promotion
A pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time
Price skimming
A situation in which a country pays less for its imports than it earns from its exports
Trade Surplus
Money owed to a business
Accounts receivable
The relationship between a country's imports and exports
Balance of trade
4 Ps of Marketing
Product, place, promotion, price
Illegal buying or selling of shares of a company based on confidential information that isn't available to the public
Insider trading
A person participating in the scheme recruits others in order to receive more money than she or he invested in the scheme
Pyramid scheme fraud
Summarizes information about revenues and expenses;Indicates profit or loss over given periods;Like a movie that shows how much money a business made or lost over a period of time (net income or net loss)
Income Statement
A trade agreement that came into effect in January of 1989, and was replaced by NAFTA in 1994
Canada-U.S. Free Trade Agreement (FTA)
Any indirect channel of distribution that does not involve a retail store (eg. vending machines, telemarketing, catalogue sales, e-commerce)
Specialty channels
A period of time following a purchase when the purchaser may choose to cancel a purchase, and return goods which have been supplied, for any reason, and obtain a full refund
Cooling off period
The invisible barriers said to be faced by women, the disabled, or people from visible minorities as they approach senior leadership positions in companies
Glass ceiling
Business year, the 12-month period used for financial calculations and comparisons by a business
Fiscal year
The decision of an employee to inform officials or the public about a legal or ethical violation
Whistle-blowing
Marketing functions. List them.
Distribution, financing, market information, product/service management, pricing, promotion, selling
A legal term for the assurances – written or oral – that a product is fit for the purpose intended and is merchantable, i.e., conforms to an ordinary buyer's expectations.
Implicit/Implied warranty
A research process used to look for unknown relationships and patterns among collected data
Data mining
A figure calculated monthly by Statistics Canada and used to measure purchasing power (measures 600 products typically bought by Canadian households)
Consumer price index (CPI)
Having the ability to pay all debts and other obligations
Solvency