Marketing
Stages of the product life cycle
Introduction, Growth, Maturity, Decline
Questionairre
Written questions, used in marketing research, to obtain information from respondents
Debtor
A person or business that owes money, goods or services to another.
Which of the following message closings is the most appropriate for a businessperson sending formal e-mail correspondence?
a. THX
b. regards
c. greetings
d. affectionately
B. Regards
Slogan
A catchy phrase or words that identify a product or business
What does SWOT Analysis stand for?
Strengths, Weakness, Opportunities, Threats
Hotel products and services designed to appeal to guests
Karen needs to cut expenses to save money. Which budget should she consult?
Operational
Investor
The person who puts money into a project or small business with the hope of eventually receiving profits
A type of business that is operated by several people and owned by stockholders
Corporation
Suggestion Selling
Selling additional goods or services to a customer
The question "Are you traveling for business or pleasure?" is an example of a __________ segmentation inquiry?
Marginal Analysis
A decision making tool that compares the cost of an activity versus the benefits of the activity
The business agreement under which a business distributes the goods or services of a parent company is called what?
Franchise
Quota
A limit on either the quantity or value of a product that may be imported
What kind of team would take full responsibility for an entire line of products?
A. Project team B. Quality circle C. Work team D. Short-term committee
A hotel that buys advertising space on a travel agency's website is using this form of promotion to
A. obtain publicity B. obtain an agency rating C. recruit new employees D. attract potential guests
D. Attract potential guests
When preparing her tax return, Lynnette listed the interest that she paid on her student loan as
A. investment income. B. an itemized deduction. C. a tax-exempt investment.
D. taxable earnings.
B. An itemized deduction
Crowdfunding
The practice of raising money online through many small donations from regular people, rather than one larger amount from an investor
Personal Selling
Any form of direct contact between a salesperson and customer to fulfill their wants and needs
Standing Room Only Close
When a salesperson encourages a consumer to make a purchase because the product is in short supply or a price change may occur
ADVERGAMING
Utilizing a video game to promote a product by integrating that product into the video game
When the demand is so great that consumers will buy regardless of price, a(n) ______ market exists.
Seller's
Limited Liability Company (LLC)
A legal entity that is not taxable itself and distributes the profits to its owners, but shields personal assets from business debt like a corporation
An economic system in which individuals and groups, rather than government, own or control the means of production
Private Enterprise