Marketing
1. How can researchers protect the integrity of the marketing information they collect? A. By interpreting it correctly B. By organizing it logically C. By publishing it openly D. By reviewing it frequently
. A By interpreting it correctly. Marketing-information managers can protect the integrity of the information they collect by interpreting it correctly and not manipulating it in such a way that it agrees with a predetermined conclusion. Protecting the integrity of marketing information is sometimes difficult because researchers often can make the information support either side of an issue depending on how they interpret it. Most researchers try to interpret the information correctly because consumers are sometimes suspicious of research findings that seem to support the opinions of the business that sponsors the research. Researchers do not protect the integrity of marketing information by reviewing it frequently, publishing it openly, or organizing it logically.
Which of these lodging services would most likely be automated using software:
A. Registration
B. Concierge
C. Room setup
D. Sales forecasting
A) Registration
In addition to purchasing, Sherita's job responsibilities include developing partnerships and alliances with suppliers, watching for business threats and opportunities, and looking for ways to improve processes. Sherita is involved in _______
A. Sales
B. Clerical Work
C. Strategic planning
D. Accounting
C) Strategic Planning
While doing a cost-benefit analysis, Janae found it quite difficult to measure certain items in dollar amounts. Such costs or benefits are most likely to be __________ costs or benefits. A. opportunity B. one-time C. intangible D. hidden
What is C? A cost or benefit that is difficult to measure in dollar amounts is referred to as an intangible. Intangibles include costs and benefits such as increased or decreased employee morale, increased or decreased customer goodwill, etc.
When is the competition?
2/10 - 2/12 mainly on the 11th
. Which of the following statements is an example of a measure of central tendency: A. Twelve members of the community swim team are 15 years old. B. The average U.S. male buys frozen pizza four times every 30 days. C. Morrow County gasoline taxes have increased 15% in 6 months. D. The distance between point A and point B is 55 kilometers.
B The average U.S. male buys frozen pizza four times every 30 days. A measure of central tendency is a term used in marketing research that indicates the center of distribution. The number represents a value derived by a sample taken that falls between the lowest and highest value rating, which can be measured as mode, mean, or median. A mean is an average. The mean is determined by adding the sum of the data values and dividing by the number of values in the set (e.g., sample size). Specific distances between two points, members of a swim team, and increases in gasoline taxes state exact values and do not necessarily represent or state data in terms of averages.
Which of the following is a common source of complaints about personnel:
A. Creation of policies
B. Rudeness
C. Hidden costs
D. Faulty design
B) Rudeness
Determine which function of marketing addresses the following question: Is the product packaged appropriately?
A. Product/Service management
B. Selling
C. Marketing-information management
D. Pricing
A) Product/Service management
What can a business do to help prevent former employees from sharing confidential business strategies and knowledge with competitors? A. Require employees to sign non-disclosure agreements. B. Acquire patents and copyright registrations for intellectual property. C. Pay contingency fees to ensure lawyers are available when needed. D. Require employees to maintain records of key knowledge
A Require employees to sign non-disclosure agreements. Requiring employees to sign non-disclosure agreements can help prevent former employees from sharing confidential knowledge with competitors. Requiring employees to maintain records of key knowledge does nothing to prevent them from sharing it. Patents and copyright registrations can protect formal product designs and proprietary information, but they do not provide the legal incentive to prevent former employees from sharing confidential information.
When are the papers due?
January 31st
The EFG Company verifies that its customers would like to receive promotional information digitally. This is an example of A. online cookies. B. instant messaging. C. unsolicited junk mail. D. opt-in email.
. D Opt-in email. Opt-in email refers to the electronic promotional messages that are sent with a recipient's permission and allows the recipient to request removal from the subscriber list at any time. Opt-in email is a good way for a business to promote goods and services because it allows the business to send information to customers who request the information. This method is also a quick and inexpensive way to send promotional messages. Unsolicited junk mail refers to promotional messages that customers do not request. Cookies are text files that are put on a website visitor's computer hard drive and then later retrieved during subsequent visits to the site in order to track internet behavior. Instant messaging is the ability to send, receive, and respond to computer messages in real-time.
Which of the following is a characteristic of product extensions in the hospitality and tourism industry:
A. A necessary part of the hospitality and tourism experience
B. Related to the original product
C. Expensive addition to a trip
D. Sold only to generate income
B) Related to the original product
A business advertises, "Prove to us that you can buy it cheaper somewhere else, and we'll meet the lower price." This is an example of which of the following competitive techniques:
A. Price fixing
B. Discounts
C. Price matching
D. Rebates
C) Price Matching
Which form of business ownership makes up the minority of businesses in the U.S. yet makes up the majority of sales? A. Sole proprietorships B. Corporations C. Partnerships D. LLCs
. B Corporations. In the U.S., corporations are in the minority as a form of business ownership, but they generate the majority of sales. There are many more sole proprietorships, partnerships, and LLCs in the U.S., but they do not generate near as many sales as corporations.
When are the exams?
MONDAY JANUARY 27th
Daily tasks that affect your appearance, such as dental care, showering, and applying deodorant, are an important aspect of your
A. diet and nutrition. B. posture and confidence. C. professional wardrobe. D. personal hygiene routine
D Personal hygiene routine. Personal hygiene is the habits and practices of cleanliness and care that you perform regularly to take care of your body. Showering, applying deodorant, and brushing your teeth in the morning before you go to work are ways in which you maintain your personal hygiene, which affects your personal appearance. When you follow a routine to maintain your hygiene, you often feel better about yourself and your appearance, which can make you feel more confident at work. Your posture refers to the way you hold your body when sitting, standing, etc. Good diet and nutrition involves eating foods that are healthy for you. Your wardrobe is your clothing.
What data-mining technique uses "if-then" criteria to classify objects in a database?
A. Neural networking
B. Histogram
C. Rule induction
D. Quantitative reasoning
C.) Rule induction
Workers who enjoy close supervision and specific instructions will feel most comfortable working under a(n) __________ leader.
A. republican
B. authoritarian
C. democratic
D. laissez-faire
B) authoritarian
When Jackson, a manager at AMO Inc., uses the company car to run personal errands during working hours, he is acting unethically because he is A. misusing company resources. B. violating government policies. C. harassing other employees. D. sharing confidential information.
A Misusing company resources. When Jack uses a company resource (e.g., car) for personal reasons during working hours, he is behaving unethically because he is not using the resource for its intended purpose, which is to support the business. There is not enough information in the example to indicate that Jack is harassing other employees, sharing confidential information, or violating government policies.
When is the next concessions day?
1/28
Businesses usually maintain customer sales records that contain information about the A. types of products being purchased. B. suppliers that provide the goods. C. discounts offered by manufacturers. D. cost of paying commissioned salespeople.
A Types of products being purchased. Businesses maintain a variety of records about the quantities and types of products that customers are purchasing. These records are usually known as sales records. By analyzing past sales records, businesses can determine what customers are buying, when they are buying, and how much they are buying. This helps a business forecast future sales so it can be prepared to offer the products that customers want. Businesses do not maintain customer sales records that contain information about the discounts offered by manufacturers, the cost of paying commissioned salespeople, or the suppliers that provide the goods
Which of the following is a true statement regarding operating costs:
A. Businesses spend more on operating costs than production costs.
B. Purchasing a piece of equipment is an operating cost.
C. They are usually divided into selling expenses and manufacturing expenses.
D. Some may be considered either fixed or variable.
D.) Some may be considered either fixed or variable.
A business advertised new-product financing with a 10% down payment and a low-interest rate with monthly payments spread over four years. What type of loan was the business offering?
A. Single payment loan
B. Installment loan
C. Cash payment
D. Revolving credit loan
B.) Installment loan
Which of the following decreases as production increases in a business that has economies of scale: A. Income taxes B. Pay rates C. Net profits D. Fixed costs
. D Fixed costs. Economies of scale are characteristics that allow a business to increase output without experiencing a comparable increase in the cost of production. The fixed costs of production are spread over more units so the overall cost of producing more and more products actually decreases. For example, once an electric plant is built, the cost of producing electricity decreases because the cost of building the facility is spread over more and more units of electricity. In a business that has economies of scale, net profits may increase, which will lead to an increase in income tax. Pay rates usually do not decrease as a result of economies of scale.
What does DECA stand for?
Distributive Education Clubs of America