DECA basics
what does DECA stand for?
Distributive Education Clubs of America
What are the 4 P’s of marketing? Name 2
Product, Price, Place, Promotion
What is the first thing you should do when entering a roleplay?
shake hands and introduce yourself
What is a logo used for?
brand recognition
What’s a short-term goal?
goal achievable in the near future (days to months)
Name one of DECA’s guiding principles?
Competence, Integrity, Teamwork, Innovation
What is brand loyalty
Brand loyalty is when customers consistently choose the same brand over competitors due to positive experiences or emotional connection. It’s important because loyal customers are more likely to make repeat purchases and recommend the brand, which increases long-term profitability.
How long is prep time in a roleplay event?
10 minutes
a short catchy phrase tied to a brand
ex: America runs on Dunkin
What’s a promotional strategy?
A plan to inform and persuade customers
What is the name of the annual conference where the top DECA competitors from around the world compete?
The International Career Development Conference (ICDC)
What is a target market?
The specific group of people a business aims to serve
what should your conclusion of a roleplay include?
summary of solutions/ideas and a confident thank you
BONUS PT for the “close the deal” approach
What’s the difference between a product and a brand?
Product = item sold; Brand = identity and image
What’s an example of a fixed cost in a business?
A cost that must be paid in order for the business to continue
Ex: Rent, insurance, salaries, etc.
What is a written event?
A business project submitted before competition and presented to a judge
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
Name three ways that show confidence during a roleplay.
Maintaining eye contact, speaking clearly, confident body language, proper timing (not talking too fast)
Give one example of brand extension.
Ex: Nike making fitness apps or accessories
What does a break-even analysis tell you?
When total revenue equals total costs (no profit, no loss)
Name the five career clusters
Marketing
Business Management & Administration
Finance
Hospitality & Tourism
Entrepreneurship
Define “market segmentation.”
Dividing a market into smaller groups based on characteristics
Name one DECA performance indicator.
example: explain the role of promotion in marketing
Why is brand consistency important?
Builds trust and helps customers recognize the brand
What is a touchpoint?
Any interaction between customer and brand