Chapter Info
Business Essentials
Marketing
DECA overview
100

Who are the faculty advisors? 

Mr. Sobas and Ms. Coyne 
100

Define: Customer 

an individual or group who buys products

100

What is Demographic Information? 

Statistics that describe the characteristics of a population 

100

What district are we? 

District 3 

200

When do we meet? 

Tuesdays at 11:50 

200

Goods vs. Services 

Goods are a tangible product and services are a non-physical thing that is provided 

200

what is corporate branding? 

strategy that encourages a new product to be associated with a well established company name. 

200

What does ICDC stand for? 

International Career Development Conference 

300

What room do we meet in? 

U210/Mr. Clark's Room
300

What is the Profit Equation? 

Profit= revenue - expenses 

300

What is competition oriented pricing? 

a pricing method in which a seller uses prices of competing products as a benchmark instead of considering own costs or the customer demand 

300

What is the dress code for DECA competitions? 

Business Formal/Professional 

400

When is districts? 

January 11 

400

What is a tariff? 

a tax or duty to be paid on a particular class of imports or exports. 

400

What are the advertising elements? 

headline, copy, illustration, and signage 

400

What are the five sectors of DECA? (ex: marketing) 

marketing, finance, entrepreneurship, hospitality and tourism, business management and administration, 
500

Who started DECA at Breck? 

Piper Crosby and Elin Wellman 

500

what is the difference between horizontal and vertical conflict? 

Horizontal refers to a disagreement between two or more channel members at the same level. Vertical is a disagreement between two channel members on consecutive levels. 

500

The Four Ps of Marketing 

Product, Place, Price, and Promotion 

500

What does DECA stand for? 

Nothing (Diversified Education Clubs of America) 

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