Marketing/Hospitality+ Tourism
People tend to follow the crowd because they
A. reject the status quo.
B. like to take risks.
C. want to stand out from others.
D. want to be accepted by their peers.
D Want to be accepted by their peers.
Sonny wants to run mail, email, social media, and texting campaigns, which are all forms of __________ marketing.
A. relationship
B. digital
C. print
D. direct
D. direct
Protecting the investments of shareholders is a primary responsibility of
A. company lawyers.
B. upper level managers.
C. the board of directors.
D. company employees.
C. The board of directors.
Which of the following is an effect of overstaffing:
A. Exhausted workers
B. Inefficiency
C. Poor customer service
D. Low morale
B. Inefficiency
What does DECA stand for?
Nothing. It used to stand for Distributive Education Clubs of America
Business employees who have different opinions about how a certain task should be performed often negotiate to
A. avoid rejection.
B. make a statement.
C. reach a compromise.
D. create opposition.
C Reach a compromise.
Which of the following are considered the owners of a corporation:
A. Lower level employees
B. Managers
C. Stockholders
D. CEOs
C. Stockholders
When the Consumer Price Index (CPI) increases sharply, stock prices usually
A. stay the same.
B. fall.
C. fluctuate daily.
D. rise.
B. fall.
Which of the following is an action that a business can take to capture tacit knowledge from its employees:
A. Obtaining statistical reports from the internet
B. Holding customer focus groups
C. Conducting personal interviews
D. Developing a competitive analysis
C. Conducting personal interviews
What year was DECA founded?
1946
What type of property is a business protecting when it registers its trademark?
A. Intellectual
B. Tangible
C. Administrative
D. Statutory
A Intellectual
One reason why it is important for businesses to identify and respond to current business trends is to
A. control performance.
B. remain competitive.
C. encourage feedback.
D. improve motivation.
B. remain competitive.
The largest, most liquid financial market in the world is the __________ market.
A. debt
B. equity
C. commodity
D. foreign exchange
D. foreign exchange
The FMT Company wants to implement a software program to capture and communicate tacit knowledge. Which of the following software applications is best suited to fulfill the company's needs:
A. Recovery
B. Groupware
C. Spreadsheet
D. Presentation
B. Groupware
Which of these countries is DECA NOT in?
A. Mexico
B. Canada
C. Greenland
D. China
C. Greenland
Q: Which of the following forms of segmentation involves focusing on customers' lifestyles and personalities:
A. Demographic segmentation
B. Geographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
C. Psychographic segmentation
Businesses often buy goods to resell and do not pay for them immediately but receive __________ from the supplier.
A. bank loans
B. commercial paper
C. trade credit
D. secured loans
C. trade credit
Customer trust can provide a business with
A. a competitive advantage.
B. better credit terms.
C. discounts on raw materials.
D. more effective advertising campaigns.
A. a competitive advantage.
As a result of conducting an environmental scan, a business might find that the rate of unemployment is slowly increasing, which is an example of a(n) __________ factor.
A. political
B. economic
C. regulatory
D. geographic
B. economic
How many members are there in Collegiate DECA?
A: 4,560
B. 5,980
C. 6,783
D. 5,460
D. 5,460
A common goal shared by labor and management is to
A. establish a labor organization.
B. keep the business operating smoothly and effectively.
C. increase the number of fringe benefits provided to employees.
D. pay workers maximum wages.
B. keep the business operating smoothly and effectively.
Do businesses such as banks and dry cleaners engage in production?
A. No, the services provided by these businesses are intangible.
B. No, these businesses do not engage in production.
C. Yes, these businesses produce a line of tangible products.
D. Yes, the services provided by these businesses are their products.
D. Yes, the services provided by these businesses are their products.
“Big Q” focuses on
A. designing and developing products.
B. improving factory conditions.
C. exceeding customer expectations.
D. conforming to specifications.
C. exceeding customer expectations.
What might result if a business's merchandising budget called for purchasing more goods than customers wanted?
A. Additional sales
B. Surplus profit
C. Expanded market
D. Increased costs
D. Increased costs
Where is Collegiate DECA ICDC being held this year?
A. Orlando, Florida
B. Louisville, Kentucky
C. San Francsico, California
D. Tampa, Florida
B. Louisville, Kentucky