Vocab
A strategic planning tool used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.
Examples of different types of handouts competitors make to stand out
What is a graph, timeline, pamphlet, flow chart, etc.?
True or False: You have to take a 100-question multiple-choice assessment for prepared events
This is the specific group of consumers a company aims to reach with its products and marketing efforts
What is a target market?
Specific, bulleted skills and concepts listed on your prompt sheet that judges use to score your business knowledge
What is a performance indicator?
The average amount of pages or slides required for a prepared event.
What are 20 pages/slides?
The four Ps of marketing that businesses use to bring a product or service to market.
What is product, price, place, and promotion?
Unlike Individual Series events which give you 10 minutes to prepare, Team Decision Making (TDM) events give you this many minutes.
What is 30 minutes?
Under recent DECA evaluation guidelines, the scoring weight is now split into this ratio between the paper and the live presentation
What is a 50/50 split? (50% written, 50% presentation)
The loss of potential gain from other alternatives when one alternative is chosen.
What is opportunity cost?
These introductory role play events are strictly reserved for competitors who are in their first year of DECA.
What are Principles of Business Administration events?
If you are analyzing the operational efficiency and customer retention of a hotel, cruise line, or theme park, you are entering this specific BOR category
What is Hospitality and Tourism Operations Research (HTOR)?
A performance measure used to evaluate the efficiency or profitability of an investment.
What is a Return on Investment (ROI)
In a major competitive update, this new section was added to all role play rubrics
What is the "Solution" section?
In this event, abbreviated as ESB, an individual or team develops a 20-page prepared entry for a brand-new, hypothetical small business
What is the Start-Up Business Plan?